Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Pepsi Midterm Project

No description
by

Deborah Williams

on 27 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Pepsi Midterm Project

STRENGTHS
WEAKNESSES
Program Assessment?
Pepsi Refresh = Unprofitable
WHAT IS PEPSI CAMPUS CHALLENGE?
Objectives:
Dominique Béjean
Tiffany Bonner
Christopher Hayes
Deborah Williams
Positive Brand Value and Brand Awareness
Increased Employee Engagement
Philanthropic Impact
Consumer Engagement
Social Media Growth
Over-emphasis of ROO
Lack of Millennial Engagement
Lack of emphasis on ROI
No Super Bowl Campaign
Absence of Sales Campaign
PEPSI CAMPUS CHALLENGE
THE CAMPAIGN
Launches FALL 2014
Start Small, Grow!
Employ Traditional Advertising + Mass Social Media Campaign
Employee Engagement
GRASSROOTS
College/University Launch
Sponsor Sporting Events
Submissions
Employee Voting
First Round
$1,000
Feb. 1 - Mar. 15
Second Round
$2,500
Mar. 16-22
SWEET 16
$5,000
Mar. 23-28
ELITE 8
$10,000
Mar. 29 - Apr. 3
FINAL FOUR
$25,000
+ Additional Award
Apr. 4-6
Increase Brand Awareness.
Increase Sales.
Engage Millennials.
BRACKET
SUPER BOWL AD
GAME PLAN:
Kick-off Campus Challenge w/ Super Bowl Commercials that focus on joy and inspiring a younger generation.
Announce 64 Teams
VOTING
CAMPAIGN TIMELINE
Sep.-Dec. 2014
"Pepsi, a marketer long known for its ability to amuse and entertain, is taking itself way to seriously. After all, we're talking about fizzy soda water here."
-Rance Crain
Feb. 2015
Super Bowl
Social Media
Grassroots
Jan. 2015
Traditional
Mar.-Apr. 2015
Bracket Challenge
Full transcript