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iSober

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by

Gawon Kim

on 12 December 2013

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Transcript of iSober

BeSober Project
What do we want to sell?
Product : Breath Alcohol Analyzer
Product Name: BeSober
Export point: Spain


Market Research
KOTRA

Vacationers from France needs us!

IN SPAIN
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ㅉㅉ

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ㅉㅉ

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ㅉㅉ

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ㅉ쫴 ㅑㄴ ㅐㅕㄱ ㅠㅕㅛㅑㅜㅎ
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Government regulations
Marketing the item to whom?
Best Payment Method
How to ship our product?
* Shipping method
Ocean Freight
-Cost effective
-Safety
-Flexible carrying cargo



* Shipping process



*FOB(Free on board)

*CIF(Cost,insurance and freight)

Getting Assistance from Export Players
LETTER OF CREDIT
HOW?
Receive L/C from importer through bank
Prepare and bring to the bank:
Quality certificate for BeSober
Customs export declaration
Packing slip
Bills of lading (negotiable)
...
Ship products
Get paid !
What to include in an L/C?
Who?
How much money? In which currency?
What product? Where and when to ship?
What documents needed? When to receive documents?
Banking charges to whom?
Expiry date
Irrevocable? At sight?
Importer opens a L/C
We will find our Export management company (EMC) because...
are small company
want to concentrate on manufacturing
are not specialists in Spain
don't have established sales networks
Make sure that export management Company will...
be experienced, a specialist in Spain&trading,
have many sales networks
not work with our competitors
Export Management Company will deal with...
hiring dealers, distributors, representatives
advertising/marketing/promotions
overseeing marking and packaging
arranging shipping

*NF(National Front) Environmental Mark
-marks implementation for breath alcohol analyzers.
-Mandatory requirement for cars that are sold or pass through French territory
-Cars without breath alcohol analyzers will be penalized

*CE (Conformité Européene) Mark
-stands for 'European Community'

-Mandatory requirement for products in EU

-Standard CE mark + NF mark in order to export to EU

-Spain people tend to go on holidays to France

-demand for breath alcohol analyzer is expected to rise
Spain's Government
Department of Transportation
Security Department
Home use
Verification for the morning after drinking, to avoid violating driving regulations
Distributors
Related with France
In France is mandatory for all drivers of terrestrial motor vehicles to carry a Breath Alcohol Analyzer unexpired and ready to use
Team Members
201100245 Kim Gawon
201381852 Ratawan Bangkarm
201104271 Tran My Van
201102390 Lee Mina
201101473 Park Jihyun
201201650 Nadezda Shek
Full transcript