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ZOSTEL - Entrepreneurship Development Programme -2

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Akhil Malik

on 25 August 2016

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Transcript of ZOSTEL - Entrepreneurship Development Programme -2

Size and Growth
Competitive Landscape - Backpackers' Hostels
The total global market size for youth travel stood at around $183 billion as of 2012.

The backpacker accommodation market is very well developed in Oceana & Europe, while Asia is also catching up fast with a number of backpacker hostels coming up particularly in S.E. Asian countries such as Thailand, Vietnam, Combodia etc.

Another encouraging trend is that despite increase in spending power of backpackers, hostels remain their most preferred stay option.
According to market growth and reach (in terms of number of hostels),
Zostel is one of the leading hostel chains not just in Asia but in the entire world;
however, as far as capacity is concerned, there are a few bigger hostel chains in Europe such as Generator and Meininger Hostels
Source: Zostel Research and Analysis
Competitive Landscape - Indian Short Stays
In India, Backpackers have to stay in filthy & unsafe lodges, guesthouses etc. as unlike Europe, Oceana or even S. E. Asia, that’s the only option fitting their modest budget.

Zostel, being India’s first and only world-class backpacking hostel chain, is clear market leader filling this gap and is the only major brand in Indian backpacking space
Brand Reach - Facebook
Zostel FB page typically clocks a monthly reach of 4-6 lakh, on the back of more than 8-10 lakh impressions

More importantly, Zostel takes pride in industry beating user engagement stats (5-10%; industry avg being 0.8%) highlighting the excellent connect with the target segment
Case Study - Zostel Rishikesh
Case Study - Zostel Rishikesh
Case Study - Zostel Pushkar
Case Study - Zostel Manali
Case Study - Zostel Manali
Case Study - Zostel Goa
Case Study - Zostel Bir
Case Study - Zostel Bir
Case Study - Zostel Pushkar
Case Study - Zostel Gokarna
Case Study - Zostel Gokarna
Zostel - Bookey of Benefits for EDP Partners
Zostel EDP - Core Strengths
Zostel EDP - The Process
Zostel, as part of EDP, handholds its selected partners and helps them at every step in setting up & running the Zostel
This involves in-person assistance, sharing SOPs as well as taking care of tech, sales & marketing aspects of running the business
Zostel, started by a bunch of world-beating, globally acclaimed team of passionate IIT-IIM grads, is the foremost name in Indian backpacking and youth travel space
Zostel EDP - Support to Selected Partners
Zostel, through its team of smart, highly experienced individuals helps EDP partners at every step to create a kickass Zostel and to run it in the most effective manner
The process of application for EDP starts by registering on www.zostel.com/followyourheart page
The application is then screened and Zostel team gets in touch with shortlisted applicants
Zostel EDP - Partner Deliverables
In lieu of all the support and handholding done by Zostel, all we want is an excellent level of customer service to our guests and a very nominal fees to sustain ourselves
The Zostel Team and Media Coverage
FAQs
Through this presentation, we have tried to bring out the salient features of our EDP programme
However, further details and elaboration is provided to the selected EDP candidates through the detailed Zostel Franchise agreement - provided at later stages
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Appendix
Source: World Travel and Tourism Council; Zostel Research & Analysis
Source: Zostel Research and Analysis
India's First Chain of Backpackers' Hostels
CONTENTS
Market Overview
Size and Growth
Competitive Landscape
Zostel Case Studies
Who are Backpackers?
Backpackers are low-cost leisure travelers with following characteristics:

1. Preference for
budget
accommodation
2. Emphasis on
meeting other travelers
3. Long, independently organized,
flexible travel schedule
5. Emphasis on informal & participatory holiday
activities


The concept is pretty popular, especially among young travelers, who move out of their native places for a few months to explore the world. Gap year travelers and career breakers are two major segments of backpackers


Backpackers generally rely on internet forums, websites and word of mouth from the community of fellow backpackers for designing their trip itinerary with limited influence of travel agents and other package tour providers.
GLOBAL MARKET
Size and Growth
Competitive Landscape
INDIAN MARKET
Size & Growth
Source: 1) World Travel and Tourism Council
India, being a vast, diverse and fast developing country, with young, upwardly mobile demographics, holds tremendous tourism potential which is yet to be realized.

However, recently, tourism has taken off quite well with the current decade being touted as gamechanging decade for Indian Tourism by various analysts tracking this space
At double the world's average Foreign Tourist Arrival growth rate, India is the fastest growing tourism market
Product Description
Milestones Achieved
Brand Reach - Twitter
Zostel keeps launching twitter campaigns that have gone viral - trending on the national board
Numerous campaigns have successfully registered >10 millions impressions with a reach of upto 1 million people
Customer Response
Our biggest asset is our brand value and cult following - reflected in the amazing reviews of thousands of people who have stayed with us
12 of 15 Zostels are ranked among top 2 properties in that particular city; rest 3 also being in top 5
Over 92% of 2,610 Zostel customer reviews across the years are either excellent or very good
CONFIDENTIAL
ENTREPRENEURSHIP DEVELOPMENT PROGRAMME - 2
Zostel
Entreprenurship
Development
Program

If you really want to be free.....now is the time!

#Live
It
Now
Interested in getting on-board?

For further details please contact:
Akshat Jain
akshat@zostel.com
Ph: +91-7065206665
Akhil Malik
akhil@zostel.com
Ph: +91-7728897593
"They say god is
in the details.."
India's
first
backpacker hostel chain, Zostel offers hygienic, secure & centrally located accomodation for travelers at affordable prices

Facilities
: Dormitory with bunk beds, common room with entertainment facilities, library, cafetaria, community kitchen.

Features:
Air conditioner, Wi-Fi, female dorms, private locker, events & activities.

Presence
: 15 Zostels spread across India from Gokarna to Spiti with a total capacity of over 800 beds.
Product & Market Presence
The biggest achievement of Zostel is to open up a new market of Backpackers' Hostels in India
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Case Study - Zostel Goa
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Disclaimer: The data presented here is on best effort basis and Zostel would not be responsible for any error
Full transcript