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PortageOnline.com

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Manitoba/Ontario Prezi

on 14 March 2017

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Transcript of PortageOnline.com

Our History
We are...

Advantages of Online Marketing
with PortageOnline
Encouraging and supporting Canadian music.
Professionals who consistently conduct ourselves in the appropriate manner.
Providing content relevant to the local community's needs and values.
Partnering with local businesses, charities, and organizations.
Hiring locally to provide career opportunities in the community we serve.
Committed to a safe and respectful work environment.
Supporting each other to achieve company goals.
Growing to serve even more communities.
"'Built by Radio"'
30 second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
Today - 2017
# of users: 78,000 independent IP addresses
# of page views: Over 2.8 million pages of PortageOnline consumed monthly.
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area.
Market Realities
28.8 million Canadian adults access the internet with a computer.

Users consume 39 hours a month browsing on desktops and laptops.
75 hours a month


Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Accessibility
Engagement
PortageOnline is there with news, sports,
and weather
On Demand!
Accessibility
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Our content-integrated advertisements are visible 24 /7/ 365
Frequency
Consistency
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
150%
MB Audience Reach
512,000 people in rural Manitoba
Approx. 780,000 Manitobans view our sites monthly
7.6 million pages of hyper-local content every month
Internet
TV
Dallies
Radio
Market Realities
come back EVERY DAY!
96%
offers you an incredible advertising opportunity!
78,000+
Users (unique IP addresses) in the Central Plains Area (and beyond) visit PortageOnline every month!
Here's why:
The Opportunity
Creates brand awareness 24/7
More affordable than print advertising
Link advertising directly to your website
Extensive promotion on CFRY and MIX 96
(business specific information)
Environmentally friendly
The Need
Cost-effective marketing in Portage la Prairie
Remind people about your products and services every single day
(business specific information)
Increase sales
Full transcript