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PM from the Trenches: Beyond Tools and Techniques

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Zornitsa Nikolova

on 31 July 2016

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Transcript of PM from the Trenches: Beyond Tools and Techniques

Product Management from the Trenches:
Beyond Tools and Techniques

Zornitsa Nikolova
An Agile practitioner and coach with a special focus on product ownership and management (CSPO, PSPO).
Lean Startup
Agile
Product
Management
Design
Thinking
BABOK
Продуцт
Product
Problem
People
From a bunch of tools and methodologies...
...to a more meaningful end-to-end "triple P" story
Problem Discovery &
Ideation
Who are our target customers?
WHat are their unsatisfied needs?
How can I offer a solution?
Product Vision
What is our product?
What are its key differentiators?
What is the baseline functionality?
Specification/Backlog
What are the use cases we want to cover?
What is a minimal viable product?
Implementation
&
Release
How do we ensure continuous delivery?
How do we know where we are?
What are the details of our requirements?
Continuous Innovation
How do we keep our product relevent?
How do we increase users satisfaction?
Sun-Setting
What future do we offer to our customers?
How do we keep our customer base while innovating?
A Product's Lifecycle
Maturity Line
Design Thinking
Lean Canvas
Value Proposition
Canvas
Personas
Vision Box
Focus Groups
Story Boards
UX
Example:
Personas and Lean Canvas for GTM Purposes
Example:
Product Vision + User Story Map to Unblock Implementation
Example:
Usability Testing for Continuous Improvement
Example:
Design Thinking to Validate a Product Vision
There is no just
one
"right" way to use all these tools.
#solutionorientedapproach
The "Problem" Perspective
The HUMAN side
Thank You!
“You need a very product-oriented culture… Lots of companies have great engineers and smart people. …..there needs to be some gravitational force that pulls it all together.”

Steve Jobs

needs all of those tools and methodologies. Focus on WHY use them.
#mixandmatchapproach
#h2h
#bethecoach
Finally, enabling the triple P requires a
STRONG LEADER.

#bigpicture
Creativity
Time to observe, brainstorm, and prototype
Physical space for creativity
Customer engagement
Innovation
Freedom to try (and fail!)
Intrapreneurship
Team
Skills
Responsibility
Engagement
User Story Mapping
Low-Fidelity Prototyping
Specification by Example
Usability Testing
Scrum
DevOps
Acceptance Testing
Planning Poker
High-Fidelity Prototyping
Kanban
Customer Journey Map
Retrospective
A/B Testing
Product Roadmap
Is it
viable
?
So, it's not bad docu, it's bad UI...
Analysis- Paralysis!!!
How can we sell our product?
http://leanify.com
Full transcript