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PM from the Trenches: Beyond Tools and Techniques
Transcript of PM from the Trenches: Beyond Tools and Techniques
Beyond Tools and Techniques
An Agile practitioner and coach with a special focus on product ownership and management (CSPO, PSPO).
From a bunch of tools and methodologies...
...to a more meaningful end-to-end "triple P" story
Problem Discovery &
Who are our target customers?
WHat are their unsatisfied needs?
How can I offer a solution?
What is our product?
What are its key differentiators?
What is the baseline functionality?
What are the use cases we want to cover?
What is a minimal viable product?
How do we ensure continuous delivery?
How do we know where we are?
What are the details of our requirements?
How do we keep our product relevent?
How do we increase users satisfaction?
What future do we offer to our customers?
How do we keep our customer base while innovating?
A Product's Lifecycle
Personas and Lean Canvas for GTM Purposes
Product Vision + User Story Map to Unblock Implementation
Usability Testing for Continuous Improvement
Design Thinking to Validate a Product Vision
There is no just
"right" way to use all these tools.
The "Problem" Perspective
The HUMAN side
“You need a very product-oriented culture… Lots of companies have great engineers and smart people. …..there needs to be some gravitational force that pulls it all together.”
needs all of those tools and methodologies. Focus on WHY use them.
Finally, enabling the triple P requires a
Time to observe, brainstorm, and prototype
Physical space for creativity
Freedom to try (and fail!)
User Story Mapping
Specification by Example
Customer Journey Map
So, it's not bad docu, it's bad UI...
How can we sell our product?