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Strategier

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by

Emelie Rågmo

on 17 March 2015

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Transcript of Strategier

ARVID NORDQUIST - STRATEGI
ARVID NORDQUIST

Ansoff's matris
Generic Strategies - Differentiering
Stages within the new product developement
Stages within the new product developement
Idea generation
Tonåringar

Alkokaffe

Butik eller Café

Miljövänliga kapslar
Screening
Tonåringar

Alkokaffe

Butik eller Café

Miljövänliga kapslar
Business plans and marketing analysis
Product development and selection
Test marketing
Kvantitativ undersökning
Reklam
Sales promotion
Promotional strategy
Commercialization
Promotional goals and positioning
Företagsmål (från affärsplanen)

Marknadsföringsmål

Kommunikationsmål
Context analysis
SWOT
Coordinated promotional mix
Kunder
Konsumenter
PR
Reklam
Sales promotion
Personlig försäljning

Marketing communications planning framework
EcoCup
SLUTSATS
Full transcript