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Doing politics with visuals

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Nico Zyl

on 18 June 2013

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Transcript of Doing politics with visuals

EPP Group
Social Media Team

Doing politics with visuals
Shall we care about visuals online?
What we do at the EPP Group
Best practices
the answer is YES!
Our Visual strategy on social media
Tools for making cool visuals
Best practices and useful tools
Images are quickly and effortlessly consumed: they make content easier to digest and SHARE;

Photos are the most shared post types both on Facebook and Twitter:

93% most shared posts on Facebook are photos;
Tweets featuring images have 79% more Retweets than with links;

44% of users are more likely to engage with brands if they post pictures than any other media;

Photos and images on Facebook generate 53% more Likes than the average post.

YOU GOT IT: images and visuals are fundamental to catch the attention!
Sources: Hubpost & ROI Research
FACTS AND FIGURES
AN IMAGE IS WORTH 1000 WORDS
Communicating on social media doesn't follow the same patterns than traditional media:

You can be more provocative to create engagement and a dialogue;

Images will have a greater impact on your messaging and is more direct;
Your visual identity is like your presentation card!
YOU CAN DO A LOT WITH LITTLE EFFORT
Don't worry we have gone through this at the EPP Group !

We will give you the tools to be a real pro in a few steps!

We will go together through a list of best practices and examples so you get inspired!
AND NOW WE ARE EXPANDING
JUST COMPARE BEFORE AND AFTER
July 2011
December 2012
May 2013
On Twitter
WE USE VISUALS
Facebook
To tell stories differently!
Twitter
On Facebook
Putting a face behind our tweets
A nice visual
identity
By using Infographics
By engaging on Instagram
Forget which size you need to use
for different Social Media platforms!
http://www.autreplanete.com/ap-social-media-image-maker/
Make automatic and nice infographics, YES YOU CAN!
http://create.visual.ly

Gives you ready made
templates to do cool
and quick infographics
http://thenextweb.com/apps/2011/08/16/tips-tricks-and-resources-to-make-your-own-gorgeous-infographics/
For more info
have a look here
EASILY EDIT YOUR PHOTOS TO MAKE THEM
MORE POWERFUL!
Pic Monkey is an online easy to use tool:
just drag and drop!
http://www.picmonkey.com
Are you more a mobile person? Then just try this!
Diptic allows you to edit the image and post it directly online from your mobile
http://www.dipticapp.com
Facebook best practices
Always put a picture + link, if possible with text on it: a quote, an idea, questions
General advice
When you use images try to:

Respect the graphic dimensions
Catch the attention
Don't use too many colours, 2-3 max
Play with the news
Use figures to support what you say
Social media language: short and simple
Diversify your visuals: MEP, infographics, activists, behind the scenes, tag clouds
Think about engagement
Transform your speeches or press releases into cool tag clouds!
http://www.tagxedo.com/
Use infographics: it's cool and powerful
To present a report
To explain a topic
Results of the year
Activities of the MEP
Know more: http://www.bethkanter.org/visualmarketing/
Where to get images?
Avoid copyright-breach headache by:
Search Creative Commons pictures
Search this
Get and use this
Filter your image on Google "licensed for public reuse
For more: http://epp.tw/19o8tlp
Engage with your audience
Encourage people to share photos with you:

From the political meeting you held and using a ex: #TogetherinBxl
From a particular day, for ex: national holiday day
Facebook best practices 2/2
Play with the cover
Show what others cannot see on your MEP
daily activity
Thank you!
Follow us on twitter @eppgroup
Follow us on Facebook.com/eppgroup
Full transcript