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The Coca Cola Company For CRM Project

I am a Fourth Year Business Student this is based on my CRM project

Brian Monaghan

on 14 November 2013

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Transcript of The Coca Cola Company For CRM Project

Coca-Cola is one of the most popular and well-loved brands in the world and is considered one of the most successful companies ever. by brian monaghan uik8 Introduction The Coca Cola company is the biggest beverage manufacture in the world which makes revenue of approx €41billion per year. Approximatley 92,400 employees If every drop of Coke ever produced were put in 8-ounce bottles and laid end-to-end, they would reach the moon and back over 2,000 times. The creation of Coca Cola In May 1886 Dr. John Pemberton a pharmacist from Atlanta, created the Coca Cola formula in a three legged brass kettle in his backyard. .

He took it to his neighborhood pharmacy, where it was mixed with carbonated water and deemed "excellent" by those who sampled it. Why say this? Coca Cola have Strong Advertising and Marketing campaigns The Drink of Happiness Artic Home Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold, new campaign to help protect the polar bear’s Arctic home.
Together, they are raising awareness and funds to create a safe haven for the polar bear. Brands from the Coca Cola Company Coca Cola promotion strategies Thank you for your Attention The change of the bottle Operation Transformation Every person that drinks Coca-Cola enjoys a moment of refreshment -- and shares an experience that millions of others have savoured. Bottle shaped handles Product slot
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