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FEATURE WRITING -- soft news tips
Transcript of FEATURE WRITING -- soft news tips
SOFT NEWS TIPS
SNARK IS OK
BUT TROLLING IS NOT
YOU CAN BE SHARP
W/O BEING MEAN
BACK UP WHAT YOU SAY
YOU STILL NEED TO REPORT
AMUSE THE READERS
BUT INFORM THEM, TOO
THEY NEED TO KNOW
recipe ingredients & directions
where to buy or find things
find & provide nuggets of fact
KNOW WHAT YOU'RE TALKING ABOUT
what is its title?
when was it built?
who designed it?
why was it built?
other public art projects?
TO BE FUNNY
When humor is labored,
it always shows & backfires
If it sounds awkward, it is;
if you can't fix it easily, move on
Try it out on friends, colleagues