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Tech Integration

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by

Yuri Park

on 6 August 2013

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Transcript of Tech Integration


Mattel
Hasbro
More Toys
Video Player
Clipboard
Findings
Success
Future
NFC
AR
Action Figures
Cars
Other Applications
Play Sets
TRU Experience
Interactive Display for Customers
NFC Coupon Kiosk
Why It Didn't Work
REVIEWS
Skylanders
Reviews
Furby
toy companies too quick to join the bandwagon
simply replicated same experience people
have with just physical toys
lack in originality and quality
KEY FACTORS
high quality product and execution
customization and unique experience
CHARACTER
BIO UNLOCKED!
SECRET WEBISODE
UNLOCKED!
VEHICLE UNLOCKED!
Different combinations of action figures with vehicles, weapons, playsets can unlock more content

Customizable lights and sound on physical toy using augmented reality interface
NFC
NFC SCAVENGER HUNT
Notes
Notes
Life Time Value

...to 1B devices!
From 2M...
Annual revenues from AR enabled apps & services
$2 million
2012
$732 million
2014
Estimated
1.6B
AR-enabled phones present in the market by 2015
Most downloaded branded app of 2012
Special In-Store Events
Tap here to access personalized coupons, exclusive deals, and rewards right to your phone
Opportunities in integration with educational toys and toys for tech-savvier users
Collection
Unlocked!
Unlocked!
Use NFC to build online collections
Create immersive experiences using augmented reality
Example: the 2013 Toyota Avalon Augmented Experience...
Imagine this, but for a toy car!
Customizable play set using augmented reality interface
3D Printing
Holograms
Artificial Intelligence
Oculus Rift
Virtuix Omni
NEW GAME LEVEL
UNLOCKED!
- process of making three dimensional solid
objects from a digital model
- example: HolograFX interactive toy
- three dimensional images that have been
projected and captured on a two dimensional
surface
- example: Anki Drive
- technology that develops intelligent machines
and software
- upcoming virtual reality head-mounted display
- omnidirectional treadmill system for virtual
reality games
Integration of Toys and Technology
Questions?
Thank you!
Yuri Park
Full transcript