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Taking Your Social Media to the Next Level
Transcript of Taking Your Social Media to the Next Level
Conclusions & Review
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<< bulk follow & unfollow
and if so, why?
... is definitely NOT
obsessed with social media:
Software instructor since 1993, with an emphasis on multimedia, graphic design, internet development, and social media.
Created courses for Jefferson County Adult Ed, Colorado Christian University, Productivity Point, Colorado Free University, Tompkins Cortland Community College, and the Department of Defense.
Taught Apple Macintosh classes exclusively for five years, and have been active on the Internet since 1994.
University Director of Interactive Media for two years ('97-'99). Took that site from 10,000 visits/month to 70,000 visits/month.
Blogged for seven years. ('99-'05). Developed an audience of 800,000.
TODAY: Matteo Wyllyamz writes and speaks about the ways in which technology impacts our society and us as individuals. Matteo facilitates hands-on workshops, seminars, and lectures, but he also enjoys working with people one-on-one. Current following: Approximately 100,000.
(Regularly generating 1,000,000 impressions each day)
A beatnik super-human, disguised as geek, loitering at the intersection of Art and Science.
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to the next level
backing it all up
In one minute ...
Who are you and what do you do?
What have you learned so far?
What do you still need to know?
Please set cell phones to silent or turn off.
Class is part discussion, part lecture, part hands-on.
PARTICIPATE! Ask questions. Answer questions. Take notes.
Watch my screen at the key moments.
Be mindful of others’ ability levels.
A cooperative learning environment:
We're here to learn from each other.
This material was designed for a specific level of student:
The intermediate social media internet marketer.
How to have a great time learning
Make it fun.
read write web
Immersion in Internet culture & jargon is key to your understanding. Never stop looking stuff up!
Futurism: Beware your own perceptual blindness, normalcy bias, and fear.
Technological change is inevitable.
IE: Resistance is futile.
Technological development tends to operate along exponentially curving, accelerating trends.
We have not even begun to imagine all the possibilities of things to come.
Have an open, yet skeptical, mind.
Cultivate the attitude of a 'technorealist.'
The amount of data in the world will increase by 50-75x in the next decade.
This information explosion creates jaded consumers, and makes your information harder to find.
There is also a generational paradigm shift to consider. Ambient 'frictionless' sharing is here to stay.
So is Internet Marketing ... marketing?
And what is the antidote? What cuts through the noise?
** Community, STORY, and conversations **
You do have a story, and the Internet is your rich-media journal for telling it.
Memes are powerful, cultural, micro-stories.
Try to think in terms of funnels (and factors of 10x).
Metrics, analytics, and quantification:
Remember that numbers are both less/more important than we think: 'Social proof' vs. real people numbers
'Social timing' is key.
SEO is everything you write everywhere.
Let go of multitasking. Beware of cheerleaders!
Stop shoulding on yourself. And value agility over loyalty.
Dopamine is dharma, so have fun!
Set goals and limits, and evaluate results honestly.
Be creative! This is an art.
(Link to this Prezi)
Please use the Twitter hashtag:
the power of
embedding "twitter cards"
Utilizing new media is a skill, a practice -- a lifestyle, even -- that requires continual attention.
This is not the end of your learning, but the beginning.
Approach everything on a need-to-know basis, and don't worry about that which you do not yet understand.
Don't forget about your notes.
Get in touch if you need more help!
(with regards to
INTERNET MARKETING & SOCIAL MEDIA)
Is the hype over yet?
"The Twouble with Twitter" (2009)
Do you understand EdgeRank?
How do you boost a post?
Are liker campaigns worth it?
What about frequency & timing of posts?
Are Facebook events viable?
Top 10 Questions About Facebook