Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

AIRBNB

No description
by

Jialei Xi

on 7 June 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of AIRBNB

AIRBNB
To Belong Anywhere.
in San Francisco
from 2008
Online community marketplace
Peer-to-peer local accommodation to travelers
Introduction
Challenges & Recommendations
Reasonable Pricing
Sense of Belonging
Challenge:
Need to assure the simplest quality to be present.

Examples:
Availability of the wanted residences.
Renters and hosts etiquette.
Incidents, security, and privacy issues.

Must-be Quality
Recommendation:
Create a 24 hours hotline service.
Simple background check for account owners.
Routine maintenance to avoid ID spams.
Create poll/rating for hosts.
Must-be Quality
Challenge:
Need to provide further quality of service that would satisfy customers.

Examples:
Complete and detail information of residences.
Straight-forward and simple procedure.
Performance Payoff
Recommendation:

Set a minimum required amount of information on a residence.

Easy click website and accessible on any devices.
Performance Payoff
Challenge:

Need to be able to keep customers' high awareness and expectation of the brand. Hence, need to make and maintain a 'WOW' factor.
Excitement Generators
Recommendation:

Create 'promo' deals throughout a period of time.
Surprise events nor bonuses for customers.
Examples:
Cathay Pacific fanfare deals.
Lottery for customers
Excitement Generators
Off-site deals

Impose of Tax

Negative and Destructive Critics

Ban of Virtual Hotels
Additional (External)
Main Activities
Marketing
Community
Management
Platform
Development
Value Propositions
Cost Structure
Revenue Steams
3%
from hosts
6-12%
from renters
INSOURCING


Brian Chesky & Joe Gebbia;

Air mattresses & homemade breakfast;

In their own house.



Nathan Blecharczyk join

Entire homes and apartments, private rooms, castles, boats, manors, tree houses, tipis, igloos, private islands…

Hosts globally.
Bookings on Airbnb in New York City
Revenue from Airbnb in New York City
Brand Passion Index
Focal Question
Why do customers like Airbnb?
This is a study from perspective.

Framework
Noriaki Kano
analysis
Kano Model
Customer Expectations:
Must-be quality
Performance payoff
Excitement generators


Study Framework
Customer need
Analysis &
Classification

Analysis of Airbnb
Insourcing

Evaluation
of

Airbnb Service

Current
challenges
based on customer needs &
Recommendations

Online Booking
2007
Initial Idea
2008
Brand and website came out
2014
More than listings
800,000
Over cities
34,000
countries
190

Over guests
20,000,000
Customer
Kano Model
Customer
Analysis of Customer Need

Earning Extra Income

Source : HR&A Advisors
Life Enriching Experience
Performance Payoff
Must - Be Quality
Wide Variety of Listings
Reasonable
Pricing
Sense of Belonging
Personalized Service
Wide Variety
of Listings
Excitement Generators
Survey
Customer Preference in Accommodation Industry
470
responses.
Source : HR&A Advisors
Performance Payoff
Personalized Service
Must - Be Quality
Source: Pricenomics.com
Reasonable Pricing
Exposure to
Local Culture
Convenience
Performance Payoff
Convenience
Excitement Generator
Exposure to Local Culture
Pricing 63.19%
Matching: Needs & Services
Culture 75.11%
Environment 48.94%
Atmosphere 43.83%
Analysis of Customer Need
Analysis of Customer Needs
Performance Payoff
Wide Variety of Listings
Analysis of Customer Needs
Higher demand for the
diversity
of service
Travel Information
Transportation
Furniture
Type of room
Number of people accommodated
Architecture and decoration style
Safety
2009 2010 2011 2012 2013
HOSTS
Earning Revenue

Analysis of Customer Needs
Convenient
Location
Low
Expenses
Security
Cozy
Environment
Cleanliness
Culture
Atmosphere
Reliability
High
Reputation
Global Results by
Entertainment
The study was based on results from the Market Metrix Hospitality Index (MMHI), and includes data from 40,000 American, European, and Asian travelers during 2012.
Nice
People
Conclusion
THANK YOU
Q & A
Source: Pricenomics.com
Full transcript