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Amazon, Apple, Facebook, and Google

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by

Tara Cooper

on 18 November 2013

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Transcript of Amazon, Apple, Facebook, and Google

Competition
Amazon, Apple, Facebook, and Google

Tara Cooper

Case Overview
Amazon- online retailing, Amazon Web Services,
advertising and marketing for suppliers, and rumored smartphones in the near future

Apple- "remote controls for people's digital lives," iOS operating system, application and iTunes downloads, and Siri for search

Facebook- social engagement, Facebook Exchange Network, and rumored smartphone capability

Google- online advertising, online search, Android operating system and Motorola Mobility, YouTube, and various acquisitions
Online
Advertising
Facebook
Google
Retail of
Digital Content
Google Play
Apple's
iTunes
Retail of
Digital
Television
Google
Amazon
Smartphones
and
Operating
Systems
Apple and Apple's
iOS
Google
and
Android
Problems/Opportunities
Although all four companies are extremely successful and have individual strengths, the company best positioned for the future is Google.

Leader in online advertising
Middle age for a technology company
Capabilities and applications in social networking, online retailing, TV, smartphones, and online banking and payments
Google X projects and twenty per cent time initiative for employees
Recent Advances
Google X projects and "twenty per cent time" rule for employees
home automation, robots, driverless cars, elevators to space, clean energy, new drugs, climate change insurance, and predicting the future
Project Loon
Google balloons will beam wireless signals to remote communities without broadband connections
Readjustment of Management allows co-founder Sergey Brin to focus on Google X
New genetics company Calico
Knowledge Graph advancements
Recommendations
Define key areas of competition and focus innovation and advancement there
Apple iOS versus Android
online advertising challenged by Amazon and Facebook
While relying on advertising revenue, continue Google X projects and "twenty per cent time" rule to foster innovation
Promote work in the nonprofit sector, consumer focus, and Corporate Social Responsibility to create a social need for the company
Problems/Opportunities
for Google
Problems/Opportunities
for Google
Relies on advertising for about 84% of revenue
For the third quarter of 2013, total advertising revenues= $12,542,000,000 and total Google revenues, including the Motorola Mobile Segment= $14,893,000,000
Faces direct competition from Apple, Amazon, and Facebook
S
W
O
T
strong market position
diversified product lines
low operating cost
strong infrastructure
lack of product integration
too dependent on advertising revenue
Growth in Internet usage
New products
Competition
Lawsuits
Privacy issues
Full transcript