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Glittering Generalities

Animal Farm Propaganda Project
by

Husna Mohiuddin

on 7 March 2013

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Transcript of Glittering Generalities

Propaganda Definition A Propaganda Technique Glittering Generalities Glittering generality is a type of propaganda technique used to stir up favorable emotions by using vague words in a positive sense. This approach is closely related to transfer. Quotations From Animal Farm The purpose of the poster is for people to buy Coca Cola. The intended audience are adults and kids who drinks soda. The techniques are effective because the poster uses an image of a cold Coca Cola bottle, making people to become thirsty for the drink when seeing the poster. The poster isn't truthful because the poster doesn't explain how things get better by drinking Coke. It is also given in a responsible and ethical way because the company is trying to sell Coke in a moral way. By Husna Mohiuddin
Mrs. Nicastro
Period 2 A poem composed by Minimus which goes as the following, "Friend of the fatherless! Fountain of happiness!... Thou are the giver of All that thy creatures love... Comrade Napoleon!....'' is an example of glittering generality (Orwell 44). All the positives on the farm are credited to Napoleon. The poem uses positive words such as friend, happiness, giver, and love to show that Napoleon is a great leader. Squealer's speech to the animals, "Comrades! You do not imagine, I hope, that we pigs are doing this in a spirit of selfishness and privilege?... We pigs are brainworkers. The whole management and organisation of this farm depends on us... Surely, comrades....'' uses many propaganda, including glittering generalities (Orwell 17). The pig uses the word comrades to show they are all equal. But the pigs are not acting like they are equal to the other farm animals, they are a rank higher than the others. The purpose of the video commercial is for parents to see that Frosted Flakes is the best cereal for kids to eat to help them stay active. Kids could see how the cereal could help them do cool stuff. The techniques are effective because the commercial shows basketball players doing cool basketball moves and eating Frosted Flakes. At the end of the video, Tony yells,"They're great!'' The visual images used are active basketball players and a whirlwind of Frosted Flakes. When watching the video, kids will feel like they can do anything when they eat Frosted Flake. The video isn't truthful or shown in a responsible manner because kids also need food from the food pyramid to do cool sport moves. Also, it is ethical because it shows good behavior. Example of words used in this technique: democracy, family values, rights, civilization, and American Satire Satire is a genre of literature in which vices and abuses are held up to ridicule, with the intent of shaming individuals and society into improvement. The purpose of satire is constructive social criticism and it is usually funny. Glittering Generalities Poster by Husna Comrade Napoleon the Great Leader! Wagner, Hilary. 2012. google.com. Web. 20 Feb. 2013. <http://1.bp.blogspot.com/-yYWtGXTCLfo/TzsCpcMn8tI/AAAAAAAAA-w/JdYuhzR5oQ4/s1600/AF+cover+4.jpg>. Things Go Better With Coke. POPARTUK, n.d. google.com.Web. 20 Feb. 2013. <http://www.popartuk.com/g/l/lgGN0712.jpg>. Kellogg's. Advertisement. youtube.com. Frosted Flakes, 23 Sept. 2009. youtube.com. Web. 21 Feb. 2013. <http://www.youtube.com/watch?feature=player_detailpage&v=IxtboWNmsUk>. Besemer, Nisa. Multicolor Happy Rabbits Swirls. 2012. google.com. Web. 4 Mar. 2013. <http://t1.gstatic.com/images?q=tbn:ANd9GcTFlNi5NuTHrIL-75S0GiDCwr-OmjKa5h2I_H62_lLZdbSU6einMA>. google.com. Web. 3 Mar. 2013. <http://abovethelaw.com/wp-content/uploads/2010/06/Animal-Farm-Napoleon.jpg>. Works Cited Animal Farm 2. google.com. Web. 3 Mar. 2013. <http://www.serwer.wssm.edu.pl/~jakub_s/cms/wp-content/uploads/2012/06/Animal-Farm-2-300x219.jpg>. The Giver! A Friend!
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