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A Comparative Study about Children’s and Adults’

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Tatiana G

on 25 February 2014

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Transcript of A Comparative Study about Children’s and Adults’

A Comparative Study about
Children’s and Adults’
Perception of Targeted Web Search Engines

Tatiana Gossen, Juliane Höbel, Andreas Nürnberger
Otto von Guericke University
Magdeburg, Germany

Are there differences between children’s and adults’ perception of interface elements on search engine result pages?
= ?
In our study we used
- a German search engine for children (Blinde-Kuh.de)
- and a standard search engine (Google).
Google.de
Blinde-Kuh.de
How many animals does the zoo in Magdeburg have?
What is the name of the largest moon of Saturn?
Find the homepage of the photographer Michael Jordan.
Find the online-game page of the ZDF Tivi portal.
Two types of search tasks:
- informational
- navigational
We used eye-tracking and analyzed aggregated heat maps.
Findings
- strategy

- textual summary

- embedded media

- category menu

Research Question
Setting
Study Design
Method
See our paper for details.
Search tasks
Full transcript