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How the perception of beauty has changed over time.
Transcript of How the perception of beauty has changed over time.
Laura Mulvey is trying to say how appearance
symbolizes erotic impact to the viewer. Both advertisements are attractive but in different ways. “Men look at Women. Women watch themselves being looked at.”
-John Berger Perfume - Chanel The old chanel advertisement
is seen to be attracting men through elegance and tradition. Both men look at her, yet she directly addresses the camera. She knows she is being watched, thus her facial expression is gleeful and joyous. The new
advertisement is modeled
by Kiera Knightley
waring men's clothes.
This shows the power
and dominance she
has as a woman. Men are not involved in this advertisement compared to the previous one, she is however wearing their clothes, which is a sort of power status. She has a seductive stare, and biting her finger is a phallic symbol.