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rob pfeiffer

on 11 October 2012

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Transcript of p3

Chapter 7:
Deliver Something They'll Always Remember Make it Stick Create a S.T.A.R. moment Something They'll Always
Remember S.T.A.R. types: -Memorable Dramatization

-Repeatable Sound Bites

-Evocative Visuals

-Emotive Storytelling

-Shocking Statistics Act it Out Memorable Word Patterns Go for the Eyes Use the Numbers to Your Advantage Tell a Story Memorable Moments are repeated and retransmitted so they cover longer distances. Rule #7 Never in the field of human conflict was so much owed by so many to so few
-Winston Churchill on the RAF Pilots That's one small step for a man, one giant leap for mankind.
Neil Armstrong
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