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COLORS

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by

Naiara Zubizarreta

on 16 June 2015

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Transcript of COLORS

COLORS
PRIMARY COLORS
SECONDARY COLORS
COLOR CIRCLE
WARM
COOL
INDEX
COLOR CIRCLE
Primary colors
Secondary colors
Tertiary colors
THE EMOTIONAL EFFECTS
Psychological aspect
Psychology of color for marketing and advertising
PURPLE
GREEN
BLUE
Creativity
TERTIARY COLORS
Fast food
Cheeriness
Optimism
THE COLORS USED BY BRAND CAN INFLUENCE A CUSTOMER
WHEN BUYING A PRODUCT
Look at the texture of the product
decided based on smell or sound
of buyers focus on the visual appearance
Clearance sales
Excitement and passion
Energy
Royalty, wisdom and respect
Beauty
Caution
Anxiety
Enthusiasm
5%
2%
93%
Security
Relax
Office
Nature
Calm
Wealthy people
ANY OF YOU THINK THAT THE COLORS
CAN CHANGE YOUR EMOTIONS?
Business
RED
YELLOW
ORANGE
Makes babies cry
Show caution
Increase appetite
Urgency
Full transcript