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cycle BOOM Pecha Kucha March 2014

Master presentation
by

Ben Spencer

on 31 March 2014

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Transcript of cycle BOOM Pecha Kucha March 2014

A study to understand cycling amongst the older population in the UK and how this affects independence, health and wellbeing


bjectives
Understanding how the design of our towns and cities, and bicycle technology is shaping older people's experience of cycling
Creating a toolkit for UK policy makers and practitioners to enable more cycling by older people
HOW?
WHO?

WHAT?

ANALYSING
Success in encouraging cycling in two European cities
REVIEWING
INTERVIEWING
Older people about cycling in their lives
OBSERVING
Older people on cycle journeys
TRIALLING
Electric bikes and their benefits compared with regular cycling
People aged 50-59 and 60+
PROJECT MENTOR
: Professor Colin Pooley
Website
www.cycleboom.org
Twitter
Blog
Newsletters/
Articles
Seminars/
Conference Presentations/
Schools
Documentary film
IMPACT
Developing more socially inclusive neighbourhoods, towns and cities
Developing a more sustainable, healthy and inclusive transport system
Designing products suited to the growing market of older people
Developing novel research methods and new understanding of cycling
'For too long the focus has been on advising individuals to take an active approach to life. There has been far too little consideration of the social and physical environments that enable such activity to be taken.'

Das and Horton
Rethinking our approach to physical activity

The Lancet, 2012
Funded by the Lifelong Health and Wellbeing
UK research council programme
Grant No. EP/K037242/1
"I think Boris has a good view of the young, male 'Tour de France' cyclist but not the everyday cycling grandmother"
Jan Gehl talking about
Boris Johnson Mayor of London
UK attitudes to cycling by age
Department for Transport Climate change and transport choices Segmentation Model 2009-10
Knowledge of cycling in older age and its impact
WHERE?
WHAT?
TO CYCLE NOW!
Full transcript