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Putting back the wit

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by

Prezi David Hooker

on 5 December 2018

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Transcript of Putting back the wit

Putting the wit back into Prezi language
Reason:
Giving the users a greater affinity for our product.
Key principles:
“Which message do you want to send?” or “What is the content of this announcement?” By always focusing on
“How will this make someone feel”
whenever you write even a single line, we immediately improved the amount of responses we got from our users.
We should provoke a smile and not attempt a belly laugh.
How we see the Prezi voice in this regard
Humble
- make fun of ourselves but not to the extent we make ourselves look incompetent
Honest
- admit when we do wrong. If something won't load because of a product limitation say so. We've learned from the IE8 post that bad news handled properly endears us to the users.
Example
Would Stevie think this is funny?
Write to make Stevie laugh.
Stevie seems to have a similar sense of humor to Amanda. We can use this.

NO NERDY JOKES - In fact, we should probably make fun of the nerds.
Example
Link to Text
http://blog.bufferapp.com/which-words-matter-the-most-when-we-talk-the-psychology-of-language?utm_source=General+Users&utm_campaign=e3e575933a-c:7+stories+to+read+this+weekend+d:06-29&utm_medium=email&utm_term=0_1dd83065c6-e3e575933a-99234653
David's PowerWeek Prezi
http://prezi.com/x3nz59d7tggd/?utm_campaign=share&utm_medium=copy&rc=ex0share
Evidence?
Where we can improve
UI
error messages
tool tips
buttons
tutorial overlays
Silent comedy
Examples we like
Groupon's Leaked Style Guide
http://www.businessinsider.com/groupon-secret-sauce-2010-12?op=1
Happy Tuesday
Google Docs
Anonymous Animals
Optimizely
tooltips and overlays
Helpful
- don't waste the user's time. in fact, find opportunities
to help the user make their life easier.
Google Chrome anticipates you are
trying to accomplish a goal and gives
a tip about how to complete it more easily
next time.
specific

http://blog.hubspot.com/blog/tabid/6307/bid/33441/10-Companies-That-Totally-Nail-Copywriting.aspx
10 companies that nail copyrighting

Messaging
Yawn
Nicely done. You're just a few details from a one year Enjoy license. This will cost you $59.
Making the Map better
Briefer
Funnier
But this should be a tooltip not text
See this e-mail exchange
http://copyhackers.com/2013/05/the-great-copy-debate-clear-vs-clever/
Being memorable is a good thing!
Emails
Full transcript