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New Media in Elections UK: Higher Modern Studies
Transcript of New Media in Elections UK: Higher Modern Studies
Order them in terms of importance in election campaigns
Write a list of what you consider
to be 'traditional media'
The Enduring Power of TV
Importance of leadership or TV or both?
The Nick Clegg factor
The media can play a major role in determining voting behaviour. It can also help shape the political agenda by raising issues of public concern
To what extent does the new digital media influence voting behaviour
The Role of the New Digital Media
Internet has altered how campaigns are fought
Media and new media?
Social Class or Dealignment?
Linked to MEDIA
LINKED TO MEDIA
Does the media influence voting behaviour/ political attutudes?
Bench mark - key concept
How important are the
How important are the new media?
How important is social class and
other socio-economic factors
Summary of the use of apps in 2015
In summary, only Labour and UKIP delivered apps which encouraged and facilitated real engagement with the party. Astonishingly, UKIP’s app stands alone as the only app which encourages sharing on social networks.
The Tories plied an unusual middle ground with a few basic features and an attempt at some innovation which was poorly executed.
The Lib Dems seem to have built an unusual front-end to some You Tube content and little more.
The Green Party app is built on an interesting idea but requires some basic features as well.
2015 and the importance of social media...
A quick summary
The internet response