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New Media in Elections UK: Higher Modern Studies

Higher Modern Studies
by

Laura Halliday

on 23 August 2016

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Transcript of New Media in Elections UK: Higher Modern Studies

The Role of the Media in Elections
Traditional Media
Order them in terms of importance in election campaigns
Write a list of what you consider
to be 'traditional media'
The Enduring Power of TV
2015?
Television
Radio
Newspapers
Leaflets/ pamphlets
Opinion Polls
PEBs
Spin Doctors
Importance of leadership or TV or both?
The Nick Clegg factor
The media can play a major role in determining voting behaviour. It can also help shape the political agenda by raising issues of public concern
To what extent does the new digital media influence voting behaviour
The Role of the New Digital Media
http://www.modernityscotland.co.uk/st1d-electoral-systems-voting-and-political-attitudes-usermenu-73/425-2011-was-it-the-sun-wot-won-it
http://www.modernityscotland.co.uk/st1d-electoral-systems-voting-and-political-attitudes-usermenu-73/376-2010-the-uks-first-digital-election
Internet has altered how campaigns are fought
Twitter
Email
Facebook
Political Blogs
Viral Video
Age/ Gender
Media and new media?
Geography
Religion/ Ethnicity
Social Class or Dealignment?
Linked to MEDIA
LINKED TO MEDIA
Does the media influence voting behaviour/ political attutudes?
MEDIA
MEDIA
MEDIA
MEDIA
Bench mark - key concept
How important are the
traditional media?
How important are the new media?
How important is social class and
other socio-economic factors
Apps
Summary of the use of apps in 2015
In summary, only Labour and UKIP delivered apps which encouraged and facilitated real engagement with the party. Astonishingly, UKIP’s app stands alone as the only app which encourages sharing on social networks.
The Tories plied an unusual middle ground with a few basic features and an attempt at some innovation which was poorly executed.
The Lib Dems seem to have built an unusual front-end to some You Tube content and little more.
The Green Party app is built on an interesting idea but requires some basic features as well.


http://www.thedrum.com/news/2015/05/08/social-media-s-crucial-role-deciding-2015-general-election-winner

http://www.bbc.co.uk/news/technology-32689145

2015 and the importance of social media...
http://www.theguardian.com/politics/2015/aug/04/jezwecan-jeremy-corbyn-social-media-vote-labour-leadership
The debate
A quick summary
The internet response
The impact
Full transcript