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Advocacy in the 21st Century

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Shannon Jackson

on 27 June 2013

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Transcript of Advocacy in the 21st Century

Advocacy is...
Advocacy in the 21st Century
Dale W. Pracht, Ph.D.
Kate H. Fletcher, M.S.
a process by which a person attempts to affect or influence someone else's behavior or attitudes in order to reach a goal.
Advocates
Represent
Listen
Counsel
Sell points of view
Mediate
Promote
Advocate for
Who will you advocate for?
Why this group, person, idea, etc?
How will you begin advocating for this
___________?
yourself
The public interest
Someone else
A group of individuals
Existing organization.
Select the right issue
does it run strong and deep?
Would winning make real improvement?
Would winning give people a sense of power?
Would winning alter the balance of power?
Is it manageable?
The advocate has responsibilities
Advocacy that
works

Pursue your aim
Keep your perspective
Remain impersonal.
Keep up your stamina.
Practice
negotiation
and
compromise
skills
Bring the community to action.
Advocate for the ISSUE, not YOURSELF
Uses information and research - timely.
Targets appropriate group or individual
Creates strength and cohesiveness among diverse groups.
Understands the community.
Plans activities for greatest impact.
Raises consciousness and understanding.
Full transcript