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Apple

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by

marc Massoteau

on 11 March 2015

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Transcript of Apple

Back to the future
Branding, communication, marketing, design...
" Everyone here has the sense that right now is one of those moments when we are influencing the future "

1975
1980
1985
1990
1995
2000
2005
2010
2015
1976/1977 : creation of Apple Computer
entrepreneur, marketer ,
innovator , calligrapher...
electronic engineer,
computer
entrepreneur,
author of the first logo
Initial logo, 1976
legendary !
1st Apple advertising, 1976
the first slogan
"bite Into an apple " is used
in the brochures of the Apple I
the first microcomputer
that combines keyboard and monitor
Bitten Apple, 1977
Spot and effective
minimal typography
minimalist staging
clean background
Focus on the essential

The base of the apple image
Apple II, 1977
a communication that is intended didactic. Apple first seeks to reassure the better to convince . But the basics are there ...
Hello Macintosh !
Macintosh advertising, 1984
computer with a mouse and dune simplified graphical interface. IT is no longer limited to a few insiders.
Advertising in the press focuses on the detail that becomes essential . The mac will become the cornerstone of the firm .
The Macintosh was the favorite apple Jef Rasking , initiator of the project in 1979
Monochrome Apple, 1998
Code of conduct, 2007
And what next ...
Apple Car
OR
iLens
Headquarter: Cupertino in California
1970: first computer manufacture
Most valuable brand in the world: 147,9 billions
The most profitable company since 2012

Overview Apple Inc.

Fondation April 1st 1976
Apple I, may 1976

Apple II, 1977

APPLE LISA, 1983

Powerbook, 1991

Macintosh, 1984

Macportable, 1989

I STAND IN HAND, I am mobile, touch.
Who I am? 1993

Launch of the iBook, 1999

SCANDAL/CRISIS

John Sculley anecdote (Apple CEO from 1983 to 1993)


Steve JOBS Resigned, 1985


October 2011
The future of the company and pessimistic previsions of journalists and customers
Books on this subjects

Death of Steve Jobs and the transition




Patents
Juridical War


Samsung-Apple War August 2011

« Bendgate »


ioS 8.0.1. problem
Iphone 6 problems 2014
Communication on battery lifetime

Programed lifetime of the products


Other problems that Apple have resolved

Videos
Foxconn and suppliers scandal, 2006
Poor wages in the factories
Suicides
Illegal work hours
Etc…
Greenpeace scandal, 2007 - 2008
Environmental problems
Apple Code of Conduct
iMac non-polluting (innovation)
FINANCIAL INFORMATIONS 2014/2015
APPLE INC.
presented by

FAYE Cheikh
DAOUDI Abdel-Hakim
MASSOTEAU Marc
BDIOUI Aziz

Full transcript