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Transcript of Apple
Branding, communication, marketing, design...
" Everyone here has the sense that right now is one of those moments when we are influencing the future "
1976/1977 : creation of Apple Computer
entrepreneur, marketer ,
innovator , calligrapher...
author of the first logo
Initial logo, 1976
1st Apple advertising, 1976
the first slogan
"bite Into an apple " is used
in the brochures of the Apple I
the first microcomputer
that combines keyboard and monitor
Bitten Apple, 1977
Spot and effective
Focus on the essential
The base of the apple image
Apple II, 1977
a communication that is intended didactic. Apple first seeks to reassure the better to convince . But the basics are there ...
Hello Macintosh !
Macintosh advertising, 1984
computer with a mouse and dune simplified graphical interface. IT is no longer limited to a few insiders.
Advertising in the press focuses on the detail that becomes essential . The mac will become the cornerstone of the firm .
The Macintosh was the favorite apple Jef Rasking , initiator of the project in 1979
Monochrome Apple, 1998
Code of conduct, 2007
And what next ...
Headquarter: Cupertino in California
1970: first computer manufacture
Most valuable brand in the world: 147,9 billions
The most profitable company since 2012
Overview Apple Inc.
Fondation April 1st 1976
Apple I, may 1976
Apple II, 1977
APPLE LISA, 1983
I STAND IN HAND, I am mobile, touch.
Who I am? 1993
Launch of the iBook, 1999
John Sculley anecdote (Apple CEO from 1983 to 1993)
Steve JOBS Resigned, 1985
The future of the company and pessimistic previsions of journalists and customers
Books on this subjects
Death of Steve Jobs and the transition
Samsung-Apple War August 2011
« Bendgate »
ioS 8.0.1. problem
Iphone 6 problems 2014
Communication on battery lifetime
Programed lifetime of the products
Other problems that Apple have resolved
Foxconn and suppliers scandal, 2006
Poor wages in the factories
Illegal work hours
Greenpeace scandal, 2007 - 2008
Apple Code of Conduct
iMac non-polluting (innovation)
FINANCIAL INFORMATIONS 2014/2015