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Product development for startup

www.inbe.ca
by

Daniel Leblanc

on 28 April 2017

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Transcript of Product development for startup

46%
Chez l’entreprise, les échecs consomment des ressources

Favoriser la proximité des clients
Éviter les approches Waterfall
Viser le marketing tribal
Définir vos stratégies d'apprentissage
Progresser selon la demande
Prioriser le prototypage
Retarder la convergence
Les idées novatrices émergent d'une proximité client
Lead users
Ethnographie/observations
Focus groups
Favoriser l'apprentissage rapide vs des plans (hypothèses)
Miser sur un produit
remarquable
Éviter un marché de
masse
Rechercher des
hot buttons
Définisser le
personna
de la tribu
Fail early, succeed fast!
Rapide & petit
Itératif & apprenant
Disruptif & remarquable
Structuré & organisé
Naïf!

Soyez ...
Croître selon la demande client et non vos plans
... de vos propositions de valeur!
Merci!
of all start-ups fail!

75%
Harvard Business School’s Shikhar Ghosh shows
dr. robert g. cooper, Product Development Institute
Approche itérative: Lean start-up
Full transcript