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Product development for startup

www.inbe.ca
by

Daniel Leblanc

on 6 December 2016

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Transcript of Product development for startup

33%
des produits sont des échecs au lancement
42%
46%
des produits meurent après moins de 2 ans de vie
… ces échecs consomment des ressources
Favoriser la proximité des clients
Éviter les approches Waterfall
Viser le marketing tribales
Penser petit
Progresser selon la demande
Prioriser le prototypage
Retarder la convergence
Les idées novatrices émergent d'une proximité client
Lead users
Ethnographie/observations
Focus groups
Favoriser l'apprentissage rapide vs des plans (hypothèses)
Miser sur un produit
remarquable
Éviter un marché de
masse
Rechercher des
hot buttons
Définisser le
personna
de la tribu
Fail early, succeed fast!
Rapide & petit
Itératif & apprenant
Disruptif & remarquable
Structuré & organisé
Naïf!

Soyez ...
Croître selon la demande client et non vos plans
... de votre modèle d'affaire pour valider vos
Leap of faith assumptions!
Merci!
Full transcript