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Mobile Fun Online Strategy Presentation

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Keisha Salmon

on 8 January 2014

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Transcript of Mobile Fun Online Strategy Presentation

Mobile Fun Online Strategy Presentation

Top Selling Mobile Phones
eCommerce Trend: Data Analysis
A successful e-commerce website should change over time, evolving to serve its visitors better by using their input to direct the modifications and customizations. By using metrics & analytics to optimize a website by examining product page visits and product conversion rates
eCommerce Trend: Mobile Responsive Site
This trend will accelerate as mobile adoption continues to increase and more mobile technologies become available. Tablets, particularly iPads, account for more web traffic than smartphones. Every online shop should have a mobile version of their website, with mobile-optimized checkout to help facilitate a better mobile experience. Mobile apps are doing wonders on different levels like customer retention, building better user experience, and product promotion.
eCommerce Trend: On-Site Social Media
Allow customers to share products that they purchased or want to purchase with their network. Shareable wish list. Connect social media profile to get recommendations from social media contacts.

The Future of Mobile Devices
With each passing year, smartphones get more powerful and faster, and 2014 will be no different. Based on some of the rumors of exciting flagship models that will ship in 2014, we’re beginning to see a few trends that are emerging for the new year.
Mobile Fun Main Competitors
Outside of the major online retailers; Amazon, Bestbuy, Samsung, and Apple, Mobile Fun has a number of comparable online competitors.

Top 5 Mobile Fun competitors:
eCommerce Trend: SEO Curve
Google is constantly updating its algorithm in an effort to serve the best, most relevant content to its users. Therefore, creating more lifestyle-oriented content in the form of blog posts, videos and other types of media that encourage sharing by readers, helps to stay ahead of SEO changes.

Optimization of images, video
Exclusive content on product page
Customer review exposure
Growth Challenge Scenario
Link building is part of the whole SEO picture, which should always be tied to a business goal or objective. Surefire tactics to acquire inbound links include, blogger outreach, content creation, creative design, and utilizing link equity from around the site can help bring in the equity needed. Having link-worthy content cuts down the efforts and some roadblocks in acquiring links.

First step is to study how users are landing on pages on your site (where did they come from and what searches did they use to get there, etc.), how they are interacting with your content. Then examine what other e-commerce sites seem to be doing really well to attract links/social mentions/attention to those types of pages. Everything starts and end with research and analytic.

Below are some link acquisition tactics for reaching out and acquiring links quickly:
Nokia Lumia 1020
Motorola Droid Maxx
Improved Technology
Higher Resolution
Security Features
Faster Processors
Larger Displays
Emerging Technology
Low-End Devices
In 2013, the average sales price for a smartphone was around $337, down about 13 percent from $387 in 2012. This trend will continue and prices will gradually drop to $265 by 2017.
Shop Android has a large and active social media presence with close to 20,000 on Twitter and over 5,000 on Facebook. They are also quite active on their blog which brings in a lot of inbound links. ShopAndroid.com is optimized for mobile phones and tablets. They do not seem to have a high click rate in organic search results and they keep an average ad spend budget. It could be that they are focusing more on content (which is the key to gaining links), and slightly neglecting keywords for optimization.
Cellphone Shop has a high ad spend, but they also have a high click rate via organic search. They also have a strong social media presence with over a thousand Twitter followers. However, there is not a lot of activity on their social profiles; they have a 7 day lag between blog posts. CellphoneShop.net is not optimized for mobile phones or tablets.
Predictive Analytics
Predictive analytics is a subset of data mining that “enables you to derive new insight or new information from existing information,” says Walter Janowski, research director of Gartner's CRM Practice.

Having the ability to forecast buying trends gives businesses the advantage of forecasting long-term demand or a shift in buying behavior.
Personalize Shopping Experience
Using website data to get a better understanding of how to engage and convert customers.

Ability to save products
Product recommendations
Express checkout
Mobile Site
Mobile App
Social Sharing
Based on Jim Harvey's speech structures
Apple iPhone 5S
Samsung Galaxy
Google Nexus 5
Rumor Mill
Apple's bigger phone model called the iPhone Phablet has been rumored to be coming out as soon as May 2014, according to I4U.com. Reports state that the iPhone Phablet will have a display that is bigger than five inches and a 20 nanometer processor made by TSMC.

The iPhone 6 (iPhone Air) is expected to debut September 2014.

Rumor Mill
Samsung is expected to introduce a new flagship phone to succeed the Galaxy S4 this winter. They are experimenting with new kinds of handsets, including ones with curved screens, and doing research on devices with flexible displays. Also rumored is the Samsung Galaxy S5 and the Samsung Galaxy Note 4.
Rumor Mill
With a followup to the well received Nexus 5, Google Nexus 6 will have Android 6.0 Milkshake Operating System. This will be first handset to have 6.0v Android after Android Kitkat 4.4 OS in Nexus 5. Nexus 6 is also expected to have fingerprint scanning sensors as well as retina scanning sensors.
Rumor Mill
HTC One sequel to be called One+, sport 4MP UltraPixel camera and separate sensors for daylight and low-light photography.
Top choices for anyone looking for a big-screen, do-everything devices.
Strong performance, high-end specs, and an ultra-affordable price make the Google Nexus 5 the best unlocked phone on the market.
The Nokia Lumia 1020's camera captures extremely high-resolution images with fine detail which makes it a quality device for avid mobile photographers.
Rumor Mill
With Microsoft soon to be the official proud owner of Nokia's devices and services business, the rumored Nokia Lumia 929 which will likely be known as Nokia Icon could be the first (and last) handset from the Finnish manufacturer.
The HTC One offers a powerful quad-core processor, runs Android Jelly Bean, takes great pictures, and has a feature-packed camera app.
The Motorola Droid Maxx delivers astonishingly long battery life, a big, colorful screen, voice commands, and screen-based notifications.
Flexible displays and new form factors like that of Samsung Galaxy Round and the LG G Flex likely coming late this year.
The wearable computing market will continue to pick up pace with fashionable gadgets that can be worn all day as well as devices geared towards the health and fitness market.
The Moto G has already set a benchmark for phones that cost under $200 with its quad-core processor and 4.5-inch HD screen, and puts pressure on vendors like Samsung and LG Electronics to come up with something better.
Cellular Outfitter has a strong social media presence with over a thousand Twitter followers. However, there is not a lot of activity on their social profiles; they have a 9 day lag between blog posts. They have a very high ad spend, and a low click-through rate for organic search. CellularOutfitter.com is not optimized for mobile phones or tablets.
Wireless Emporium seemed to put a lot of their focus on ad buys, sacrificing organic search opportunities. With close to 4,000 in Twitter followers, they are not capitalizing on their social presence at a consistent rate. There is a 10 day lag between blogs post. WirelessEmporium.com is not optimized for mobile phones or tablets.
Accessory Geeks seemed to find a lot of success in organic search compared to paid search click rate. However, their ad budgets seems too high for their paid search results. With over 5,000 in Twitter followers, they are not capitalizing on their social presence at a consistent rate. AccessoryGeeks.com is not optimized for mobile phones or tablets.
Frames split a web page into multiple pages making it difficult for search engines to crawl all of the content on the page. Additionally, frames make targeting keywords difficult, bookmarking nearly impossible and problematic for backlinking.
Site is not optimized for mobile. Should move site to a responsive platform.
Guest Posts
Blog Sites wth Authority
Align with Competitors
Business Directories
Guest Posts
Vendor/Supplier Website
On-Site Affiliate Program
Niche Forums
Trade Articles/Press Releases
Creative category pages
As the site changes, the category pages remain the same so you can capitalize on ranking.
Challenge is creating category pages that are worthy of linking
Maintain a Sales/Deals page
Leverage Anticipation
Expand Audience
Go Social: Pinterest, Google+, Youtube
Recycle old phone program - blogger participation
Product videos for certain products
Out of Stock (OOS) product pages
Kkeep OOS pages and update the pages to the new product version or alternate product recommendation
Coupon code page
Exclusive content on product pages
Books, how-to guides, demo videos, or user manuals
Linkable ‘Wish list’ page and other specialty pages
Compare pages
unbiased, highly sought-after content
Seasonal gift guides
Connect with bloggers, suppliers, vendors
On-site affiliate program
Link-Worthy Content
Full transcript