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Kiutprogram

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by

Hanna Al

on 18 May 2014

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Transcript of Kiutprogram

Kiútprogram
Non Profit Zrt.
Introduction & Strategy
Table of Content

Target group: people who care about poor people to donate and help them
Age group: Focus on group of older people than the Facebook
Audience: Hungarians and others
Language: English and Hungarian
Result: 7000 views

Short post
Attractive
Wanted to share
Google AdWords
Project of Polgár Foundation
Finance establishment of entrepreneurship
Cucumber project
Micro- financial groups
Facebook
Google +
Word Press
Google Adwords
STP
Supporters
Website layout
National & International
Creation of the Page
Family
Friends
Personal account on Twitter
RT

Inspiring Quotes
Two Main Goals
Entertaining
Informative
Following posts
Real stories of successful business
Information about the country: the climate, the GDP, population,…of each region in Hungary
Video of Kiutprogram projects
Quotes to show the value of money or value of the success.

Awareness:
Hungarian poor and unemployed
Donations:
Collect money to fight against poverty


Key Figures
Average CPC and CTR controlled
Audience reached
Big amount of clicks and impressions


English Vs Hungarian

Goals:
Handled budget according to plans

SWOT
Conclusion
Colorful
Bright
Attractive
Encourages reflexion
Target
Strength
Weaknesses
Opportunities
Threats
Strong strategy
Motivation
Cheap CPC
Budget
Social Network Channels
low search volume
Lack of Facebook, G+ feedback
Inexperienced
Difficult subject
Awareness of topic
Lack of interest
Ad bid price changes
More interest in Hungarian topic
Other social media platforms
World wide promotion
New tools
Conclusion
Created well working team work atmosphere
Cooperation & Communication
Learned needed skills & understanding
Reached all the target goals
Google Adwords
Social Media Site

Thank you for your attention!
Aurélien Lafage
Rob Lapere
Filip Kalamaga
Sara Carreno Iglesias
Thi Ngoc Trang Do
Hanna A. Kancsus
Financial D
Full transcript