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Sustainable tourism in Madagascar

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Dora Berky

on 13 November 2012

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Transcript of Sustainable tourism in Madagascar

Sustainable Tourism in Madagascar Presentation by:
Gabriella Bakó
Dóra Berky
Rebeka Horváth
Ronnie Kaware
Katalin Papp Destination Management
"Creating a unique image of Madagascar" Suggestions to Sustainable Tourism Development Thank you for your attention!
If you have any question don't hesitate to ask! Tourism assets Typical packages SWOT Analysis Introduction of Republic of Madagascar SWOT Analysis European contact began in the 15th century
Regaining independence in 1960
The world’s fourth largest island
Population of 22 million – 90% live on less than 2 dollars per day
Official languages: Malagasy (13 million people spoken), French (spoken among the educated population), English
The capital and the largest city: Antananarivo known as Tana
Religion: Indigenous beliefs 52%, Roman Chatolic 23%, Islam and Hinduism also practiced
Climate: Tropical with two seasons; hot rainy (November-April) & cooler dry (May-October)
UNIQUE Flora and Fauna of Madagascar: found nowhere else on the Earth Economy: based on agriculture
Main trading partners: France, U.S, Germany, China, Iran, South Africa
Imports: foodstuffs, vehicles, fuel, consumer goods
Most of the country’s export revenue: the textiles industry,fish and shellfish, vanilla, sugar and other foodstuff
Most important energy source: water
Important ports: Toamasina and Manakara
Education: very weak, currently free and compulsory from 6-14 ages
The most important holiday: : Famadihana means „Turning over the dead” STRENGTHS:
•natural resources- one of the world’s top 10 hotspots for biodiversity
•unique flora and fauna ( biggest attraction- strange animals, beautiful forests, orchids, baobab trees, lemurs, reptiles, giant chameleons and frogs, whales etc.)
•approximately 50 officially protected areas
•direct flights from Europe (Paris) and Africa
•untouched & exotic
•interesting culture
•french spoken by educated people + since 2003 a government project
to introduce English teaching in primary schools- English is more widely spoken OPPORTUNITIES:
•developing eco tourism & sustainable torusim.A form of tourism that minimizes impacts on the environment). Introducing tourism products that focus on sustainability.
•way to reduce poverty, provide jobs & employment and contribute to economic growth
•chance for better education ( e.g. teaching of English in schools)
•tourism has a good chance to become a key part of Madagascar’s economic future
•raising awareness of people, calling the attention to protect the nature ( forests & wildlife)
•improving the living standards of people
•opportunity to develop and support local businesses supporting tourism, such as hotels, restaurants and other service providers Ecosystem diversity
16 national parks
5000 km coastline & 270 small islets
Marine and coastal biological diversity
Karst geological formation
Trade of semi-precious stones & handicrafts Adventure tours
9 days, 1 580 Euro for 2 people
Beach tours
4 days, 940 Euro for 2 people
Canoeing trips
6 days, 1 020 Euro for 2 people
Berenty tour
4 days, 595 Euro for 2 people Main principles of planning Involve local community
Protect the unique natural environment
Make sure that tourism won't become primary income source of the island
Establish methods to improve funding for tourism Possible organizational structure Local Destination Management Assoc. Nature Protecting Committee City council / Locals representation Representation of Tourism Enterprises Sustainable tourism development Financial resources As the local economy is not really developed, there's a need for outsider financial resources.
UN - Department for Sustainable Development
TOI - Tour Operators Initiative for Sustainable Development
FSD - Foundation for Sustainable Development
OECD - Organization for Economic Co-operation and Development
Green Hotels Association
Tourism for Tomorrow Award Good practices in sustainable tourism Development of a system, to assure tourists they buy local products, services
Place information sings at popular tourist attractions about appropriate behavior
Develop volunteer tourism, involve them in education for example
Provide education material for tourist about sustainable tourism
Seek for possibilities of renewable energy sources Support of SME-s instead of international chains, companies
Assure the needed authority for National Tourism Association
Support green enterprises, entrepreneurs
Assure that income from tourism is used to develop other industries, infrastructure
Support education, provide materials Governments tools Conclusion Most important stakeholder is national, regional and local governments Strong co-operation between stakeholders is essential Long-term planning is the only way to be successful! Education (both for tourists and locals) is a basic element of sustainability Marketing and Destination Management Mass and low-budget packages tourism has to be avoided
The quality, competitiveness and sustainability of existing products and services needs to be further improved
Increase demand for organic food, agritourism, exploring roots, and farm stays
An overall image should be developed, which is focused on eco-tourism
Co-operation of existing DMC-s is essential Marketing “Madagascar is a land of thousand experiences in the heart of the Indian Ocean” Madagascar is primarily an eco-tourism destination
target market: younger, open-minded adventurers, experienced middle-age travelers and active pensioners -> presence on the web is essential
development the marketing of the strong points of the existing tourist products, existing channels
Special campaigns for different fields of tourism:
Sports Tourism, Sun and beach tourism, Culture Tourism, Eco-Tourism, Adventure Tourism Marketing Campaign Make it believe!
It's not about how much you spend!
Focus on content not, not traffic!
Create an inherent reason for people to share!
Don't underestimate the the power of content creators!
Online, direct marketing is the less expensive and most effective way, eg. YouTube video, Facebook page Now only the 4th on the the list after the movie Marketing Campaign of Hamilton Island
Australia Suggestions to Sustainable Tourism Development WEAKNESSES:
•bad infrastructure- roads are in really bad conditions or no roads at all – hard to access different parts of the island
•various logistical problems
•underdeveloped tourism
•safety & hygiene issues
•out of 500 hotels only 100 meets international standards. very
few are high quality accommodations
•bad political& economical situation- one of the poorest
countries in the world, corrupt politicians
•expensive, long haul destination. Air Madagascar and Air France are the dominating airlines- they are expensive and unreliable
•serious environmental problems caused by massive deforestation and erosion THREATS:
•environmental destruction, negative impacts on nature and natural resources
•danger of becoming overdependent on tourism
•becoming commercialized
•resistance from the local people and nature Ecotourism 55%
Sun, sea and sand resort tourism 19%
Cultural 15%
Sporting/adventure 8%
Other 3% Motives for tourism Number of arrivals: 196,000 (2010)
Receipts: $633,000,000 (2010)
Receipts as % of total exports: 21.77% (2005)
Expenditures as % of total imports: 3.92% (2005) International Tourism Numbers Mode of transport:
by air, cruise ,ship
Hotel nights (percent of total nights spent by inbound tourists in hotels and similar establishments in 2002):
France 52%
Average Length of Stay: approximately 20 days
Future Outlook:
grow by 3.2 per cent per annum, between 2008 and 2017. 5% Tourism Trends
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