Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Advertising

No description
by

Rob Ort

on 14 May 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Advertising

Advertising
Ken Stahl, Ashton Burke, Rob Ort
Why Does Advertising Work?
- The ads instill positive memories and feelings that influence our behavior encouraging us to buy their products over time.
Explain how products will improve consumer's lives
Make the product seem exclusive
Show attention to detail by highlighting flaws and quality control
Subliminal Advertising
Some Psychologists Involved with Advertising
John B. Watson
- Appeal to love, fear, and rage
Persuasion
The main goal of advertising is to persuade customers to buy a product

Methods of persuasion:
Trust
Logic
Emotion

Advertising Strategies
http://www.fastcompany.com/3032675/hit-the-ground-running/5-psychological-tactics-marketers-use-to-influence-consumer-behavior
http://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/
Harlow Gale
- How people processed ads
Walter Dill Scott
-
The Theory and Practice of advertising
Harry Hollingworth
- Effective Advertising
Why You Remember Ads
https://www.psychologytoday.com/blog/memory-medic/201402/how-advertisers-get-you-remember-ads
http://psychcentral.com/blog/archives/2011/02/15/the-psychology-of-advertising/
Slogans
Advertisers use your personal identity to make you remember ads
Companies structure ads so that their target audience will identify with the ad
Ads that go against your personal identity are unlikely to be remembered later
A message designed to pass below the normal limits of perception
-Catchy phrases or statements used to help sell a product.

-Ever had that little jingle stuck in your head?

- They work because that are memorable


http://www.psychologistworld.com/influence_personality/subliminalads.php
-I'm Lovin' it

-Save money. Live better

-Just do it

-Like a good neighbor, State Farm is there

-15 minutes could save you 15% or more on car insurance
"Hidden" messages in movies and shows
http://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html
Flash across the screen
Persuasion using Trust
- Many ads include a trustworthy authority figure
- Expert opinions
- Celebrity endorsements of a product
Persuasion using Logic
http://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html
http://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html
http://smallbusiness.chron.com/examples-different-kinds-persuasion-advertising-56550.html
Persuasion using Emotion
- Logical persuasion is using facts and statistics
- Not usually very effective when used alone
- To be effective, logical persuasion is usually combined with persuasion using trust and emotion
- Also effective when combined with humor
- Emotional persuasion associates feelings with a product
- Emotional persuasion is still effective when viewers are not paying attention
Peripheral Route
- Slogans

- Color

- People
- Porsche ads are good examples of ads using emotional persuasion
- They try to instil feelings of fun, exhilaration, and excitement
Color
Humor in Advertising
People
- Advertisers use people in there advertisements that we are attracted to or people that we want to be like.
- Color impression can
account for to as much
as 70% of consumer
reaction
Many of the most memorable ads are those that are funny
The key is to assure the humor is appropriate to the product and the consumer
Humor improves brand recognition
https://www.experience.com/alumnus/article?channel_id=advertising_marketing_pr&source_page=editors_picks&article_id=article_1128619972620
Full transcript