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smart Car ~Marketing Summer 2013

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by

Philip Schreibman

on 30 July 2013

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Transcript of smart Car ~Marketing Summer 2013

Action Plans
Today ....
Current Situation and Trends
Strengths, Weaknesses, Opportunities, and Threats
Goals & Objectives
Marketing Strategy
Action Plans
Conclusion

Macro Environmental Trends

Cutting edge of automotive technology advances
Social mobility and automotive evolution
Blending segmentation & new marketing
Regulation and the greening of the automotive industry


invest in marketing
dispel safety myth
fix distribution


financing & incentives
car2go
green tech
the uncar
Goals
More Profitability
Increased Sales Volume
Market
Share
Growth
Strategic Marketing Initiatives
Competitor Analysis
SWOT
smart
Fiat
Scion
Mini Cooper
MSRP $12,400
MPG 34/38

MSRP $15,495
MPG 36/37
MSRP $16,000
MPG 28/34
MSRP $21,450
MPG 29/37
Full transcript