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smart Car ~Marketing Summer 2013
Transcript of smart Car ~Marketing Summer 2013
Current Situation and Trends
Strengths, Weaknesses, Opportunities, and Threats
Goals & Objectives
Macro Environmental Trends
Cutting edge of automotive technology advances
Social mobility and automotive evolution
Blending segmentation & new marketing
Regulation and the greening of the automotive industry
invest in marketing
dispel safety myth
financing & incentives
Increased Sales Volume
Strategic Marketing Initiatives