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Marketing Target Color - 57267

Available at Prezzip.com Marketing Target prezi template. Set your marketing strategy right. We give you the building blocks you focus on our story!
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Your Prezis

on 28 April 2018

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Transcript of Marketing Target Color - 57267

Social
Display Ads
Content Marketing
Email
Marketing Target
Blog
Infographics
Reports
Ebooks and White papers
Video
Video
Programmatic
Mobile
Digital Marketing Channels
Content
elements

Thank you!
Out Of Home advertising
Radio
TV
Print
Rating
Rating points
GRPs/TRPs
CPRP
TVR
Gross reach
Cumulative reach
Net reach
Number of spots
Frequency
CPP
Reach
Rating
Number of spots
Impressions Frequency
GRPs
CPP
CPS
CPM
Number of media units
Daily circulation (Pedestrian/Vechicle/Bus/Train/Station)
Ratings
Impressions
Reach
Frequency
Media unit size
likely to see
Eyes-on
Print run
Size/Volume
Disribution location
Periodicity
Potential audience
MEASUREMENT AND OPTIMIZATION
of DIGITAL MARKETING ACTIVITIES
Other media channels metrics
DISPLAY
EMAIL
SOCIAL
SEO & SEM
CONTENT
Reach
Pageviews
Sessions
Pages per Session
Session duaration
Bounce rate
Time on site
Refferal traffic
Impressions
Viewable impressions Frequency
CTR
CPC
CPM
CPA/CPL
Convertion rates
Reads/Views
Viewers/Readers
Citation
Links clicks
Positive/Negative comments
Refferal traffic
Clicks
Likes
Shares
Follows
Mentions
Comments
Responce rate
Santiment ratios
Engagement Level
Favourites, CPE
Relevance score
Community size
Subscribers
Sent emails
Open rate
Bounces (Soft/Hard)
Active subscribtions
List Growth Rate Lead Growth
Email Sharing/Forwarding rate
Unengaged Subscribers
Digital media metrics
VS.
INTERACTION
MEASUREMENT

Page views (reads)
Readers / Visitors
Average time on site
Comments
CTA (Conversion)
Inbound links
Video views
CTR on call-to-action button
Play rate
Watch rate
Engagement rate
(shares, likes, tweets, etc.)
Downloads
YOUR AD HERE
Trends
Metrics
Video
Games
case
Formats
Impressions
Viewable impressions
Reach
Clicks
CTR
UCTR
Interactions (select, play, open, close)
Case 1
Case 2
Lead generation
CTR
0.16%
Impressions
1 001 963
Reach
205 974
UCTR
---
Participants
1194
205 974
CTR
0.20%
Impressions
2 352 549
Reach
400 000
UCTR
0.63%
Participants
416
Result
Networks
Metrics
Case study
Clicks
Likes
Shares
Follows
Mentions
Comments
Response rate
Sentiment ratios
Engagement Level
Favourites
CPE
Relevance score
Brand search volume
Community size
METRICS
Useful links:
https://adespresso.com/academy/guides/facebook-ads-beginner/
https://adespresso.com/academy/guides/facebook-ads-optimization/
https://cdn2.hubspot.net/hub/53/file-2415418647-pdf/00-OFFERS-HIDDEN/social-media-benchmarks-2015.pdf?t=1423113374840
@
Benchmarks
Metrics &
Optimization
Previews
Subscribers
Sent emails
Open rate
Bounces (Soft/Hard)
Active subscribtions
List Growth Rate (-22.5% every year)
Lead Growth
Email Sharing/Forwarding rate
Unengaged Subscribers
Click rate
Vasilena Topova
Digital Brand Manager,
BTV Media Group
e-mail: vasilena_topova@btv.bg
Reach
Pageviews
Sessions
Pages per Session
Session duaration
Bounce rate
Time on site
Refferal traffic
SEO & SEM
Seach Engine
Optimization
Search Engine
Marketing
Paid Search Traffic
Bounce rate
Click-Through Rate (CTR) & Conversion
View-Through & Assisted Conversions
Quality Score (Copy Testing)
Cost Per Conversion / Cost Per Lead
ROI
Reach (Brand awareness)
Metrics
Backlinks
Domain Authority / Trust Flow - https://majestic.com
Organic traffic
Keyword rankings
Engagement metrics – bounce rate, time on site and pages per visit
“Stickiness” metrics – returning visitors and direct traffic
Page load speed over time
Mobile traffic
Crawl errors
What to measure?
USEFULL LINKS
Content
- chosing themes:
http://buzzsumo.com/
http://zest.is/
https://blog.hubspot.com/marketing/best-infographics-2016
Tracking:
Google Analytics
- https://analytics.google.com/
Add trcking script to your target URLs -
https://ga-dev-tools.appspot.com/campaign-url-builder/
SEO
- website analysis:
https://tagmanager.google.com/
https://majestic.com/
https://moz.com/
https://serpstat.com/
Email marketing
:
emojies - http://emojipedia.org/
html real time editor - http://htmledit.squarefree.com/
Video, gifs and images:
https://spark.adobe.com/
https://giphy.com/create/gifmaker
https://www.canva.com/
https://pablo.buffer.com/
Display advertising:
http://showcase.sizmek.com/
https://www.iab.com/guidelines/rising-stars-ad-units/
Short links - https://www.rebrandly.com/
Advices & Stats:
https://www.lifehack.bg/social-networks/
https://blog.hubspot.com/?_ga=1.97462999.970244299.1493015226
https://www.hubspot.com/marketing-statistics
Benchmark data for Bulgarian market
Data by Gemius AdMonitor for H2 2017
Find full report here (might need login and country filter)
https://admonitor.gemius.com/bg/2017h2#ctr
Data by IAB Europe AdEx 2017 H1
Find full report here (might need login)
https://www.iabeurope.eu/wp-content/uploads/2017/11/IAB-Europe-AdEx-Benchmark-H1-2017-Study.pdf
Benchmark data tool
https://www.hubspot.com/email-open-rate
Benchmark data 2017 by Sign-up.to
Full report: https://www.signupto.com/wp-content/uploads/2018/02/2018BenchmarkReportR3.pdf
Full transcript