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Axe

Marketing
by

Bruna Ludke

on 12 June 2013

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Transcript of Axe

Viabilidade
Análise
Execução
Problema de Marketing
Ação 2
Ação 1
Plano
de Ações
Marketing Mix
Consumidor
&
Concorrentes
Diagnóstico & Prognóstico
Resources
Viabilidade Financeira
Pesquisa
A Marca

2014
Objetivo
Estrategia
Genérica
Mix de Marketing
Cronograma
DRE sem plano
DRE com plano
ESPM 2013/1

Comunicação Social
4A


Ana Carolina Bonfim
Ana Carolina Moreli
Ana Luiza Pandolfi
Bruna Ludke
Matheus Baz
Stefanie Malo
Victoria Pessoa
Brasil: 80 anos
Empresa Global
Alimentos,
Limpeza &
Higiene Pessoal
Grande investimento
em publicidade
Marcas líder
Tradição:
Irmãos Gessy
Origem: França
Primeiro lançamento, Brasil: 1985
Produto: 1º Body Spray
2º Antitranspirante (2003)
Full transcript