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Group Messaging

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by

Amy Jackson

on 12 September 2014

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Transcript of Group Messaging

Look familiar?
Customer demand increasing
Opportunities for upsell to TripIt Pro:

1:1 chats within a group

Dashboard to manage multiple chat threads

Expanded support for photos, audio and more

Monetize & Personalize
TripMessenger
Hack Day 2014
Increases organic/viral acquisition:

Drives word-of-mouth referrals

Appeals to core and expanded customer base:
Weddings
Family/friend trips
Sporting events
Student trips

Compelling PR story
Acquire
Connect
Makes it easy to chat with travelers in one place:

Message the group instantly

Share audio and video

Coordinate activities pre-trip or during
Engage
Drives pre- and in-trip mobile engagement:

Push notifications

Chat icon alongside itinerary


Source:
Business Insider
No travel app
currently offers
this degree
of habit-forming functionality
Messaging app usage




is growing 15%
quarterly
Source: Business Insider
450m users
at time of acquisition





Adding 1m users
every day


No need to reinvent the wheel





Easy to incorporate technology from ConTgo, Moxtra, Matrix.org
Ready for take off...
Full transcript