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pepsi2

pepsi2
by

Michael Lee

on 4 May 2010

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Transcript of pepsi2

Overview World leader in convenient snacks, foods, and beverages
Revenues > $39 billion
185,000+ employees
Ownership of popular brands, including Pepsi-Cola, Mountain Dew, Diet Pepsi, Doritos, Tropicana, Gatorade, and Quaker
Brands available worldwide through a variety of go-to-market systems, including direct store delivery (DSD), broker-warehouse, and food service and vending
PepsiCo Financial Results by Division
Key Acquisitions and Mergers
1898: Pepsi Cola Company Formed
1965: Merged with Frito Lay and Became Pepsi Co
1998: Acquired Tropicana
2001: Acquired Quaker Oats (includes Gatorade)

Key Partnerships
PepsiCo also has formed partnerships with several brands to distribute these or market them with its own brands:
Starbucks DoubleShot
Frappuccino
Starbucks Iced Coffee
Lipton Iced Tea
Ben & Jerry’s Milkshakes
Dole juices & juice drinks (license)
Sunny Delight

Expand global leadership in macrosnacks
Ensure sustainable, profitable growth in global beverages
Unleash the power of the “Power of One”
Rapidly expand “Good for You” portfolio
Deliver on our environmental and sustainability commitments
Develop leadership to sustain future growth
Enhance growth and create shareholder value

Global Strategy PepsiCo is a Global Brand with a Diversified Product Base PEPSI is the #23 most recognized brand in the world
PepsiCo: 5 different billion-dollar brands, each of which produces other globally recognized brands
Regional brands that appeal to local customers globally
Brand that responds to changing customer preferences
Hundreds of different products in food, snack, and beverage markets

......|................|................|................|................|...... 2006 2007
2008 2009 2010 | | | | | PepsiCo now owns 80% of bottler network after $6 Billion mergers
Flexibility and Incubation
Leverage Technology
Cost Savings
Aligned Incentives
Leaves 100 Independent Bottlers

Marketplace and Customers
Wal-mart
Top 5 Retail Customers
What retail consolidation means to PepsiCo



Group 2
Tina
Kim
Trevor
Ryan
Michael Pepsi Details and Benefits of Mergers "Back to the Future" Net Revenue and Operating Profit PAB Revenue and Operating Profits Stock Performance Since 2006 Financials Brands and Products Overview and Strategy Marketing Thank Y u! Any Questi ns? Supply Chain Diversified Product Base PepsiCo: Largest market share of US liquid refreshments: 23%
PepsiCo: Largest market share of US savory snacks: 40%
Market Share PepsiCo versus Coca-Cola
Full transcript