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Customer Experience Masterclass - Copenhagen
Transcript of Customer Experience Masterclass - Copenhagen
By Chantel Botha
What is CX?
The CX Ecosystem
Understand your current brand experience
Design the ideal brand experience
People & Leadership
What is Customer
"You cannot NOT
have an experience"
The Anatomy of a GOOD Experience
Watch this and lets discuss why it's a good experience...
The devil is in the detail...
The importance of emotions....
Marketing is dead .....
Saachi and Saachi
Customer Value Proposition
Discussion: What problems are you solving for your customer?
Customer Centered Design + Innovation
Customer Experience Design
Inside OUT - The Why...
12 Minutes - check time
Voice of the Customer
Who are your customers?
Formal VOC research
Informal VOC - Social Media
What the most famous CEO's say about CX
The human needs by Tony Robbins
Discuss the human needs...