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Path 1 - Social media team - European Commission v4
Transcript of Path 1 - Social media team - European Commission v4
How can I help you?
Who is on duty today?
I would like to start a new Facebook page for my unit.
Be accessible & Inform
Listen & Engage
Why is digital communication important?
Going where the people are
Principles of corporate online communication:
Joined-up approach to digital communication
Evidence over opinion
User context over organisational structure
9 IN 10
USE SEARCH ENGINES
OF EUROPEANS USE
6 IN 10
USE THE INTERNET AT LEAST ONCE A WEEK
USE AN ONLINE
PEOPLE INTERESTED IN POLITICAL AFFAIRS
How was your experience?
Was this the final vote or does the Council still have a say in the matter?
This was the final vote. The Council of the European Union adopted a mandate to negotiate in March 2015 under the Latvian Presidency. Negotiations led to an agreement on 30 June which was formally adopted by the Council on 1 October and by the European Parliament today.
Where else do you find an agency response so quickly, with facts and citations, to a citizen's comments and concerns?
A FUN LOVING
AUDIENCE , A
THIRSTY FOR BREAKING
NEWS, AN EMOTIONALLY-CHARGED
Web & Social Media
An informed audience, engaged on the political priorities.
More contributions to public consultations (or similar) driven by social media.
Policy making and evaluation process that takes into account social media data.
SPECIFYING YOUR OBJECTIVES
EXTRA REACH AND ENGAGEMENT
LEARNING FROM OTHERS
SENDING YOUR FEED-BACK
THANK YOU, WE APPRECIATE YOU!
DON'T FOGRET TO JOIN OUR MAILING
LIST FOR DAILY SOCIAL MEDIA UPDATES.
RULES OF THE HOUSE
Digital communication: Commission & Europeans
Closer than ever
Because if something happens, we can receive medical attention with our EU Health Card.
Because we do not love pre-checked boxes when buying, for instance, a plane ticket online.
Because the toys for our kids are safe.
Because we love having the choice to work and live in another EU country.
Sources: Standard Eurobarometer 84, 2015 & Special Eurobarometer 447, 2016
Standard Eurobarometer 84, 201
Sources: GSMAintelligence 2016 & World Bank 2015
News and events
What are people
Our social media accounts are managed by a small group of humans in the Directorate-General for Communication (DG COMM), with some help from colleagues across other departments.Our social media accounts are managed by a small group of humans in the Directorate-General for Communication (DG COMM), with some help from colleagues across other departments.
We're very happy to have the opportunity to host your views and provide a space for interaction and discussion. All we ask is that you engage with us and with one another with respect and more about our processes – welcome to our internal cuisine!
strategic and press planning
Head of the Web and Social Media Team
Deputy Head of the Web
and Social Media Team.
InvestEU social media coordinator
Responsible for the social media editorial calendar and first point of contact.
I help to
give voice to the European Commission
Online community manager
EC political site coordinator
Coordinator for Commissioners' pages
Harnessing the potential of social and web analytics.
Web support & User experience
Members of the Commission