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Coca Cola Final Presentation
Tulio Guillermoon 22 August 2010
Transcript of Coca Cola Final Presentation
Development Ethical Issues Coca Cola's Outcomes Beginnings Recognition Today In 1866 John Pemberton, an Atlanta Pharmacist, was inspired by simply curiosity and started mixing up some caramel-colored ingredients with carbonated water. Pemberton's bookkeeper, Frank Robinson, named the mixture In the first year, Pemberton sold just 9 glasses of Coca-Cola a day. Free drink coupons were distributed to encourage people to drink Coca Cola®. In 1990 Coca Cola was enjoyed in 200 countries. Also during this decade The Coca-Cola Company continued to grow and the long term association with sports was strengthened. The Coca-Cola Company had on going support of the Olympic Games, FIFA World Cup™ football (soccer), Rugby World Cup and the National Basketball Association. From the beginnings:9 drinks
Today: more than 1.4 billion beverage servings sold each day. Presented by Pamela Castrejon
Tulio Guillermo Silberberg
Environmental Issues Economic Business Practices Discrimination Issues Health Issues Colombia, September 2001: Discrimination to union members at the company's bottling plant. Belgium,1999 Consumers complained of an irregular taste & odor.
Shut down a Coke bottling plant
Drained and polluted local water supplies
Wells continued to dry up
Releasing wastewater into surrounding land
Coca-Cola was in violation of environmental laws and regulations
Done Well? 2004 2005 2007 United States, april 1999: Lawsuit against Coca Cola by African-American employees for racial discrimination under the US Civil Rights Act.
Caused flu like symptoms, some people even ended up in the hospital.
Belgian Health Ministry recalled the Coca-Cola product.
Did Coca-Cola know there was a problem? - omission lying STAKEHOLDERS Managers and employees Owners of the company Suppliers Customers Communities Coca-Cola is a publicly owned business governed by a Board of Directors. Muhtar Kent is the president and CEO
They have negative publicity but huge compensations.
($32,335,424 in 2006) The Coca-Cola Company employs over 71,000 people.
Issues: In USA, African-American employees had suffered discrimination in pay, promotions and performance evaluations. Issues: Deaths in Bottling plant in Colombia.Lawsuit was done in July, 2001 by the United Steel Workers Union and The International Labor Rights Fund. The company's territories consist of more than 420 million potential customers.
Issues: In Belgium,students became ill from drinking Coca-Cola because of the presence of pesticides, exceeding European standards Issues: In India, found that in a Coca-Cola bottling plant wastewater and hazard waste was being pumped into the nearby farm fields. PHILANTHROPY The Coca-Cola Foundation:
Water stewardship, healthy and active lifestyles
Access to clean water and sanitation, and education and awareness programs.
Support access to exercise, physical activity and nutritional education programs
Increase community recycling awareness
Scholarships, school drop-out prevention Marketing Issues Dasani bottles suggest that their content is spring water with quotes like:
"Filtered for purity using state of the art processes" and
"Enhanced with a special blend of minerals for a pure, crisp, fresh taste"
"H2NO" campaign with Olive Garden to reduce tap water consumption and increase profits by selling Coke and other more profitable beverages. Monopolistic Practices
In 2000, a United States federal judge dismissed an antitrust lawsuit filed by PepsiCo Inc. accusing Coca-Cola Co. of monopolizing the market in the US.
In June 2005, Coca-Cola in Europe had to end deals with shops and bars to stock its drinks exclusively after a European Union investigation found its business methods repress competition. Channel Stuffing Settlement Coca-Cola Co, on July 7, 2008 compromised to pay $137.5 million (69.4 million pounds) to settle an October 2000 shareholder lawsuit. Coca-Cola was charged in a U.S. District Court for the Northern District of Georgia, with "forcing some bottlers to purchase hundreds of millions of dollars of unnecessary beverage concentrate to make its sales seem higher." Questions? Thank You !