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BAI-白媽媽

網路多媒體整合行銷專案
by

Hung Mars

on 27 March 2014

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Transcript of BAI-白媽媽

網路多媒體行銷專案
行銷活動
Thank You
事實:Click不是唯一的網路衡量指標

BAI-白媽媽
廣告活動

(再次接觸)
興趣提升
透過廣告來到的
BAI*白媽媽
官網

逛了一些頁面後

離開了
(第一次接觸)
開啓
再行銷

來過
BAI-白媽媽
官網
的顧客名單
名單收集
AllProducts
Mars
Google Ad
内容聯播
影音
網站
You
Tube
Doya Shop
廣告搭配
活動
效果加倍
較能吸引潛在顧客的目光






粉絲讚廣告
會員名單
Facebook User
針對Kiyumi Shop本身的會員名單
Facebook廣告
預估成效
利用社群力量,成為意見領袖
增加粉絲數,

BAI-白媽媽
粉絲專頁有效曝光
提升互動,
找到真正的潛在顧客
内容聯播
Facebook
粉絲化身超級推銷員 !










FACEBOOK Ad
動態貼文廣告
粉絲讚廣告
Google Ad
預估成效
提升顧客回購率
有效提升品牌記憶
Doya Shop
目前在網路上的行銷平台
工具
推薦




樂天&Y拍
粉絲專頁
挖掘潛在顧客群
只出現在相關内容的網頁
精準比對帶來精準客群
Full transcript