Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


CAP 105 Lesson 2: File Formats

An overview of file formats used by graphic design and video professionals that PR/Advertising pros will work with.

Adrienne Wallace

on 16 February 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of CAP 105 Lesson 2: File Formats

Common Graphic Design File Formats
Adobe Illustrator
Vector Files.
Used by Designers / Printers.
Created in Layers.
Can be Easily Edited (w/ proper software).
Encapsulated Postscript
Most used to transfer image / art into another app.
Can be vector-based (scaled to any size).
Portable Document Format
Universal file type.
Preserves / embeds fonts, images, layout, etc.
Sometimes used for printing but mostly for proofs.
PhotoShop Document
Usually a raster format.
Used for graphics and photos.
Commonly used by designers / printers.
Created in layers for easy editing (w/ proper software).
A rectangular pattern of parallel scanning lines followed by the electron beam on a television screen or computer monitor.
Vector Graphic:
Instead of pixels, vector graphics are comprised of paths, which are defined by a start and end
point, along with other points, curves, and angles along the way.
Joint Photographic Experts Group
Compressed image file.
No transparent background.
Can be compressed as needed, but quality decreases with more compression.
Graphics Interchange Format
Low resolution files used for the web b/c they are supported by all browsers.
Compressed = small file size.
Support transparent background.
Can be animated.
Tagged Image File Format
Used for storing images, usually by professionals.
Good for high-quality images.
Reliable and compatible across most platforms.
Portable Network Graphics
Commonly used for web design due to low resolution.
Use lossless data compression (so they look good even when compressed).
Support transparent background.
Common Video File Formats
Audio Video Interlaced
Old standard developed by Microsoft for Windows.
Files are large (raw).
Can have compatibility issues (due to codecs used for compression)
A piece of software that can encode or decode a digital data stream or signal. The term is actually a portmanteau of "
mpressor /
There are hundreds of codecs in use, which can cause compatibility issues.
Flash Video Format
Good for compression while still keeping high quality image.
Used heavily online (all Youtube videos are FLV).
May soon be replaced by MP4 H.264 and HTML5
Motion Picture Experts Group
Developed in 1988.
Asymmetric; encoder is more complex than decoder (so the tech powering the video stream can improve and the decoder can still work).
Used in DVDs.
MPEG -4 Part 14
Very efficient yet still produces high quality video.
Used by most cameras / smartphones.
Recommended for uploading to Youtube.
Lesson 2:
File Formats

Windows Media Video
HD DVD and Blu-Ray Physical Delivery formats in recent form of V9
Originally developed as a competitor to RealVideo, an Internet streaming service
Standardized in motion picture agencies and widely accepted
Full transcript