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Google: Self-Driving Car

ADMS 2200: Introductory Marketing
by

Shirley Tiet

on 31 March 2015

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Transcript of Google: Self-Driving Car

G
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design by Dóri Sirály for Prezi
BENEFITS
TARGET MARKET
KEVIN SHIRLEY
CHLOE VEDANT MINO
SAFETY
INNOVATION
WHY INVEST IN US?
SELF-DRIVING CAR
Improve people’s lives by removing human error from a job that for the past hundred years has been entirely human
Making it safer, easier and more enjoyable to get around
BUSY COMMUTERS
ENVIRONMENTAL INTEGRITY
EFFICIENCY
BLIND AND DISABLED PEOPLE
BABY BOOMER POPULATION
TECHNOLOGICAL CAPABILITIES
RESOURCES AND INFRASTRUCTURE
FINANCIALS
$1.5 million required for future operations
ROI: 28% over 2 years
ADOPTS TO CHANGING ENVIRONMENTS
NAVIGATES ON ALL ROADS/SPEEDS
ABILITY TO READ ROAD & HAND SIGNS
3D MAPPING (STREETVIEW & MAPS)
DISTRIBUTION
GOOGLE DEALERSHIP
MISSION
MAIN GOAL
FEATURES
PRICE: $75,000
COMPETITORS
DID YOU KNOW?
SENSORS, RADARS & LASERS

AS MANY AS 90% OF TRAFFIC ACCIDENTS ARE CAUSED BY HUMAN ERROR

BRAND DEVELOPMENT & UNIQUE EXPERIENCE
EXPANSION
Full transcript