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Happy Deal-Coca-cola- India

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by

Ankur Kulshrestha

on 18 July 2013

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Transcript of Happy Deal-Coca-cola- India

HAPPY DEAL!!
WHY-HAPPY DEAL

Grocery
Modern Trade
FOCUS
Volume is less
Profit margin is less

Number of outlets is more

Purchase of stock is less

eg:Kirana shop, general store,
Provision Stores, etc

Volume is more
Profit margin is more
Number of outlet is less
Bulk Purchase
eg:Big bazzar, D-Mart
Reliance Fresh,etc

WHAT IS HAPPY DEAL??
Flat Rs5/- off on Coca-cola(1.25l) &Maaza(1.2l) for the customers

Progressive slab of discounts for the outlet owners:-

3cs-60cs = Rs 5/- off per case
61cs-125cs=Rs 10/- off per case
126cs-200cs=Rs 14/- off per case
201cs and above= Rs 20/- off per case

OUTLET OWNER’S PERSPECTIVE
1.Spot discount should be given instead
of reimbursement after the month ends
2.More discounts margin should be given
in comparison to modern trade outlets
3.Stock should be made available regularly
4.More promotion about the scheme should
be done at the outlet
5.Happy Deal should be applicable to all the
products of Coca-Cola

CUSTOMER’S PERSPECTIVE
1.More discounts should be given
2.Cross products discounts should be given
3.Happy Deal should be applicable on all the products of Coca-Cola
4.Offer should also be applicable on other P.E.T s.k.u’s

DIFFERENT TYPES OF CHANNELS
Full transcript