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Happy Deal-Coca-cola- India
Transcript of Happy Deal-Coca-cola- India
Volume is less
Profit margin is less
Number of outlets is more
Purchase of stock is less
eg:Kirana shop, general store,
Provision Stores, etc
Volume is more
Profit margin is more
Number of outlet is less
eg:Big bazzar, D-Mart
WHAT IS HAPPY DEAL??
Flat Rs5/- off on Coca-cola(1.25l) &Maaza(1.2l) for the customers
Progressive slab of discounts for the outlet owners:-
3cs-60cs = Rs 5/- off per case
61cs-125cs=Rs 10/- off per case
126cs-200cs=Rs 14/- off per case
201cs and above= Rs 20/- off per case
OUTLET OWNER’S PERSPECTIVE
1.Spot discount should be given instead
of reimbursement after the month ends
2.More discounts margin should be given
in comparison to modern trade outlets
3.Stock should be made available regularly
4.More promotion about the scheme should
be done at the outlet
5.Happy Deal should be applicable to all the
products of Coca-Cola
1.More discounts should be given
2.Cross products discounts should be given
3.Happy Deal should be applicable on all the products of Coca-Cola
4.Offer should also be applicable on other P.E.T s.k.u’s
DIFFERENT TYPES OF CHANNELS