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Social Media + Innovation: When Is It a Business? Turning Fast Growth and Fads into Venture Success

Remarkable growth rates for community ventures such as Friendster, MySpace, Facebook, Twitter and "the next big thing" (maybe Google Buzz? Yes? No? Why?) raise classic questions: why do people use a site, what will keep them coming back, what keeps it ahe

Oliver Starr

on 15 May 2010

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