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eBay Inc. is an American multinational corporation and e-com

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Mishal Rehman

on 18 April 2015

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Transcript of eBay Inc. is an American multinational corporation and e-com

Company description
Founded in 1995 in San Jose, CA by Iranian-American computer programmer Pierre Omidyar.
Originally known as Auction Web and changed to Ebay in 1997 and received$6.7 million in funding from Benchmark Capital.
In 2008 it had 30 employees, half a million users and revenues of $4.7 million in US.
By early 2008, Ebay was worldwide, had hundreds of millions of registered users, 15,000+ employees and revenues of almost $7.7 million.

Rija Rehman l14-4613
Faria Mehboob l14-4656
Sulman Azam l14-4693
Zuha Arif l14-4761
Ammarah Raza l14-4641
Sophia Mansoor l14-4659
eBay Inc. is an American multinational corporation and e-commerce company, providing consumer to consumer & business to consumer sales services via Internet.
The company manages eBay.com, an online auction and shopping website in which people and businesses buy and sell a broad variety of goods and services worldwide. In addition to its auction-style sales, the website has since expanded to include "Buy It Now" shopping; shopping by UPC, ISBN, or other kind of SKU ; online classified advertisements ; online event ticket trading ; online money transfers and other services.
It is not a free website, but charges users an invoice fee when sellers have sold or listed any items.

Target Market
Key Competitors

Ebay sells every item there is from a hairpin to a jet to live animals of all kinds.

Ebay's direct competitors are:
Catalogue and Mail Industry

Ebay is successfully running in over 27 countries across the globe along with its shipping facilities across border.
Operates automobiles, business and industrial equipments and electronics
Thus the target market of Ebay is ‘everyone’
However if their transactions are seen it can be noted that majority of the sales have been made to large bulk buying companies.
Technology Used in ebay
Acquiring Skype greatly increased its customer base
Paypal has allowed money transactions between ebay and its customers a lot more easier and time saving
It has also proved to be very beneficial as an independent company (subsidiary) of ebay through online banking
The accounting software company Intuit launched in 2006 a service called ItsDeductible which is a free web-based donation tracking service. With regard to eBay, the service uses data from the site to assist users in assigning a market value to the items they donate
Google Ads
HTML (for website development)

Target Market
Business Model
Strategies used by ebay
Ebay has acquired companies like Craigslist, Skype and
a German website called ‘bands4friends’.
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