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Portal To Your Dreams

Trends and Scenarios
by

Carl Kerchmar

on 21 May 2015

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Transcript of Portal To Your Dreams

TREND ANALYSIS
What you need to know about the global consumer spirit.
Trend Analysis is one of PTYD's core products.
A strategic and inspiring way to plan ahead.
There are two TrendPortal packages: Interactive and Applied.
"We are a product of our times,
relative to our sense of place."
PTYD's uses economic reasoning, creative intuition, current statistics and figures allong side the image rich presentation. The Applied analysis package delivers product / process innovation and visualizations specific for your enterprise.
Why Scenario Planning
never have a crisis meeting again
increase your communication power
empower leaders to coherently share their vision
team building
reveal new opportunities
maximize employee commitment
product innovation
What's In Scenario Planning
socio - economic driving forces
lateral thinking
co-creation
images, intuitions and facts
identity building / personality management
change indicators
4 inhabited future worlds
Who Uses Scenario Planning
City Planners
Fund Managers
Governments
Innovators
Long Term Thinkers
When Do You Use Scenario Planning
to manage change
to create a collective vision
for strategy implementation
for fiscal policy decisions
facilitate concept visualization
brand development
reveal new markets / opportunities
to maximize resources
product innovation
process facilitation
narrative strategy
power structures
Scenario planning has an axis made of socio-economic driving forces.
You can reveal new opportunities while minamizing threats.
"When making a prognosis don't ask yourself if it's timely
but weather the next generation will find it old fashioned."
SCENARIO PLANNING
Is a positiong model that lets you navigate
through 4 future contexts while managing
complexity and diverse stakeholders.
Sofie
retired
community
political
ageless
Pim
ageless
online
customized
prosumer by birth
Shen
affluent
empty-nesters
Fred
anarchistic
low hi-tech
street smart
hacker
Jill
career less professional
world citizen
connected
seamless navigation
Wika
developing country
sms
tribal 'literally'
Nico
digital
avatar
emotional AI
Henk
pension
active
bartering
online
shared experience
How will they inhabit the scenarios?
A day in the life of a scenario
Putting it
Together
Knowing what to do, when.
PortalToYourDreams
PTYD
Full transcript