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Convenience Stores in Japan

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Yuki Micha Djaja

on 28 November 2013

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Transcript of Convenience Stores in Japan

Convenience Stores in Japan...
& Beyond

50,206 stores (2012)
Convenience stores market is the biggest in the world
37 % of total global sales
Main groups of customers are women and elderly people
Rebecca Banyard
Rachel Li
Anna Gruberova
Yuki Micha Djaja
Kisang Yoo

Japanese Convenience Stores Market
Sales Trends of the Retail Industry in Japan
Demographic Trends in Japan
Competitive Landscape:
Market Share by Store
Profile 1:
A Young Japanese Woman
Profile 2:
An Elderly Japanese Woman
Domestic Expansion
Domestic Expansion
Profile 4:
A Young Thai Woman
Expansion in Thailand
Expansion in China
Profile 3:
A Young Chinese Student
In conclusion...
1. The Domestic Market
Profile 1: Young Japanese Woman
Profile 2: Elderly Japanese Woman

2. The International Market
Profile 3: Young Chinese Student
Profile 4: Elderly Chinese Woman

3. Conclusion
Full transcript