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Sports Planet

the purveyor of great futsal venues around the country lead into a franchise powerhouse.
by

Princess Letizia

on 20 September 2013

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Transcript of Sports Planet

The fastest growing indoor games
Futsal has created a trend following everywhere it is played in every continent of the world by over 100 countries with 30 million players of both sexes.
COMPANY BACKGROUND
Responding to a need for good futsal venues, services and facilities in Malaysia
Sports Planet began its services
Provide Superb Facilities
Emphasis On Succeeding 
Expanding franchise
2002
August 2004
Kuching
Marketing advice & techniques
Materials, setting-up & installations will be taken care of by Sports Planet
Sponsorship by Adidas and Revive
Full consultation advice
VISION
Sports Planet (Subang Jaya) was first outlet. Largest futsal venue in Malaysia
VISION
Sports Planet was officially registered as a Franchisor with the Registrar of Franchises under the Ministry of Entrepreneur Development (Kementrian Pembangunan Usahawan).
OF
BECOMING SPORTS PLANET’S FRANCHISEE
SPORTS PLANET BUSINESS OPPORTUNITY (FRANCHISE)
Initial Capital: RM450,000
Franchise Fee: RM30,000
Advertising Fee: 2.5%
Royalty: 5%
COMPETITOR
WITH
OTHER COMPETITORS
SPORTS PLANET EVENT MANAGEMENT
They offer packages for Corporate Block-Bookings, as well as cater to Events & Tournaments.
SPORTS TECH PRO
Sport Tech Pro is a selected company by Sports Planet to install high performance sports fittings and materials for their futsal venue.
SPORTS PLANET MEMBER CARD
VARIETY OF FACILITIES
Provides a lot of facilities such as lounge area with tables, sports shop, EPL on ASTRO and projector and others.
Not only provides a futsal venue, but they also have badminton court and snooker
GOOD ADVERTISING STRATEGY
Filming location Gol & Gincu the Series was at futsal venue Sports Planet Ampang
GLOBALIZATION
In December 2005, Sports Planet started its first international venue in Pluit, Jakarta
They also globalized the business by offering facilities at an affordable price plus with other services and maintain the quality.
Capture the audience’s attention through futsal tournament or promotional road shows
Has an official website and also official Sports Planet Facebook for known throughout the world.
Football is already built own culture around the world
Sports Planet must follow the rules and regulation at each country
Difference in operating hours
Difference of promotions
ISSUES FACED BY SPORTS PLANET
Lack of strategic locations
Dishonest franchisee
Provide consultation system
Create exclusive network system
PLANNING BY SPORTS PLANET
Build more franchisees in Johor, Kelantan, Pahang, Perlis and Sabah
Aim for 10,000 members of Sports Planet with more attractive merchandise
INTRODUCTION
KLUANG
SENAWANG
SUBANG GRAND
KLANG
SHAH ALAM
ALOR SETAR
PENANG
AMPANG
SG. BULOH
KUCHING
KOTA DAMANSARA
K.TERENGGANU
IPOH
PLUIT, JAKARTA
EAST COAST, SINGAPORE
MALAYSIA
MAZLINA ZAIRA BINTI MOHAMMAD 2011692276
NURSYAHIRAH BINTI AZNI 2011417042
NURUL ULYA BINTI ABD RAHMAN 2011860884

GLOBAL BUSINESS ISSUE GBI 795
Full transcript