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Young & Rubicam's Audience Theory

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J Hancock

on 15 March 2013

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Transcript of Young & Rubicam's Audience Theory

Which audience theories have we already looked at? L.O
To understand and be able to apply Young & Rubicam's audience theory Recap:
Maslow's Hierarchy of Needs Young & Rubicam Which of the 4Cs are you? Can you remember what each of these means? They took Maslow's Hierarchy of Needs and developed them into an audience research tool
Young & Rubicam created the Cross-Cultural Consumer Characterisation system
This is for dividing up media audiences into different categories It's time to find out which of the 4Cs you are!
Go to: http://www.4cs.yr.com/global/ and click on 'United Kingdom' You will each be give ONE of the seven types of people - you must read your sheet and make notes in your own words
Be ready to feedback to the class Homework Finish the 4Cs online quiz and make a note in your journal of which category you are in


Due: THURSDAY Plenary How could we apply Young & Rubicam's theory to CSI?

Which types of people would want to watch CSI and why?
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