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Target Market Comparison Chart

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by

Maddie Trout

on 26 September 2012

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Transcript of Target Market Comparison Chart

Target Market New Parents Teenagers Musicians Other Businesses Travelers Babies R’Us http://www.toysrus.com/shop/index.jsp?categoryId=11890320
Visited more frequently by females who are in the age range 25-34, have children, received some college education and browse this site from home
They provide car seats
Giggle http://www.giggle.com/
Visited more frequently by females who are in the age range 25-34, have children and are have a college education
They provide clothes Game stop http://www.gamestop.com/
Visited more frequently by users who are in the age range 18-24, received some college education and browse this site from home
They have game consoles
Forever 21 http://www.forever21.com/Product/Main.aspx?br=f21
Visited more frequently by females who are in the age range 18-24, have no children, are college educated and browse this site from school
They provide jewelry Filemaker http://www.filemaker.com/
Visited more frequently by males who are over 65 years old and browse this site from work
They provide easy-to-use Database Software
Bank of America https://www.bankofamerica.com/smallbusiness/
Visited more frequently by females who are over 65 years old and are college educated
They provid checking accounts Hot Wire http://www.hotwire.com/
Visited more frequently by females who are in the age range 45-54 and are college educated
Offers ways to bundle and save on your trip, hotel room and rental car
Lonely Planet http://www.lonelyplanet.com/
Visited more frequently by females who are in the age range 25-34, have no children and are graduate school educated Musicians Friends http://www.musiciansfriend.com/
The site's audience tends to be Caucasian; they are also disproportionately childless men aged under 25 and 45–65 who have no postgraduate education and have incomes over $30,000
They provide electric guitar
Musician Products http://musicianproducts.com/
Is aimed towards new musicians
They provide learn to play guitar book By: Maddie Trout and Brittany Valdez Comparison Chart
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