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Zumba Fitness

International Business Management Zumba Fitness in Cali, Colombia

Maggie Jones

on 10 April 2013

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Transcript of Zumba Fitness

Zumba Fitness Zumba actually began in Cali, Colombia
The happy mistake that created Zumba
Moved to Miami, FL
Aerobic instructor to Fitness Super Star
Instructors wanted!
Up, Up, and Away
And Now... The Purpose... "... Our vision is to fill the world's empty rooms with Zumba classes. Working hand-in-hand with our most dedicated ZIN members, together, our goal is to spread the philosophy of health and happiness and of loving everything you do, especially your workout." Average class burns 800-1000 calories
meant for all ages and all fitness types
branching out from its Latin roots
not just for the ladies; Featured in Men's Health this year
Workout of choice for many celebrities such as Jennifer Lopez and Jordin Sparks
Partnered with music super stars like Vanilla Ice, Pitbull, and LMFAO.
Been featured in popular magizines worldwide and on programs like the View and The Today Show.
CNN Ranked Zumba one of the top 10 Fitness trends in 2012 Video Games Zumba Wear Specialty
Classes Fitness DVDs Ditch the Workout! Join the Party! Zumba SWOT Analysis Strength Weakness Opportunities Threats Strong brand recognition Worldwide

It's not a workout, it's a PARTY Other Dance-Fitness programs

Other DVD boot campstyle programs Lack of communication between Zumba Fitness Headquarters and ZIN members

Still somewhat young company and don't have much information available Ability to expand even more globally

Set up international headquarters in key countries, like Cali, Colombia

The growing rate of obesity in US and other countries Colombia PEST Analysis Political Economic Social Technological Official language is Spanish
Population: 45,239,079
93.7% of the population below 64
75% of the population lives in urban areas like Cali
Narcotic issues; high crime rate Gained independence from Spain on July 20, 1810
Republic dominated by the Executive branch
The current president is President Juan Manuel Santos Calderon
Bicameral Legislative branch much like the United States Sound Economy promoting free trade
Recovering from sever flooding in the past few year
The Colombian Peso- $1=1800
Unemployment rate 23%; 37th worldwide BUT highest rate in Latin America Well connected to the World Wide Web (18th Worldwide) Colombia Cali Cali, Colombia Bienvenida Zumba Fitness
Cali, Colombia By Maggie Jones International Business Management
with Professor Conger Executive Summary Conclusion & Summary Business
Challenge THE END
(FIN) Analyze the current status of Zumba Fitness and search for areas to expand globally but also seek to reintroduce Zumba Fitness to its country of inception. The Analysis found that Zumba Fitness is thriving globally but still has room for expansion into countries that have yet to experience a Zumba Fitness Party. There is also much room for expansion and developement of the Zumba product lines such as DVDs, Zumba Wear, and their video games.

The plan concludes that management should proceed with expansion and perhaps establish new headquarters in key cities like Cali, Colombia. Based on a global review, Zumba Fitness is a young, growing company with widespread global exposure. There are challenges to be faced to better evaluate their Zumba Fitness Party classes and effectiveness of their ZIN members but the challenges can be managed. Like wise they are expanding into many other areas and will face those challenges with a open mind and a positive attitude just like everything else. This conclusion is based on the growing popularity of all facets of Zumba Fitness and also their extremely strong brand recognition worldwide. Sources https://www.cia.gov/library/publications/the-world-factbook/geos/co.html






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