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Transcript of General Motors
(IPO) 1908 1908-1920 1950s 1970s 1980s 1990s 2000s Now William Durant September 16th 1908 1920's Period of Prosperity Oil Crisis of 1970s
Americans began preferring smaller cars
Japanese manufacturer Toyota
Market share continued to fall
Company continued to make cars that were less attractive to the American consumer
Reported their first net loss in almost 60 years
Continued to buy additional brands False hope (1) Structure issues
(2) Benefits for retired employees
(3) Competition from foreign markets Problems United Auto Workers health-care trust fund
Closed efficiency gap with Toyota
Success outside US Misleading Times Final Efforts June 1, 2009 US economy
Suppliers Why did the government get involved with the bailout? Revamping cars
Rearranging upper management
Paying back the debt
Trying to back the government's shares How is GM getting out of bankruptcy? Alfred P. Sloan Established GM's strategy of appealing to all consumers
Expanded overseas with the acquisitions of Vauxhill and Opel Achieved 54% of the American car market
Offered health care coverage to their employees for life 1980s Reverted back to producing SUVs
Recovered from 30 billion dollars of losses Bankruptcy Factors Housing Market
35.5% Decrease in Sales
82.2 Billion in Assets
172 Billion in Liabilities Invested $50 Billion
No management involvement Government Involvement