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General Motors

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by

Caroline Farchmin

on 4 October 2012

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Transcript of General Motors

Melissa Danubio, Michelle Ludwin, Anna Wenning, Caroline Farchmin General Motors What Is It? What Does It Sell? Initial Public Offering
(IPO) 1908 1908-1920 1950s 1970s 1980s 1990s 2000s Now William Durant September 16th 1908 1920's Period of Prosperity Oil Crisis of 1970s
Americans began preferring smaller cars
Japanese manufacturer Toyota
Market share continued to fall

Company continued to make cars that were less attractive to the American consumer

Reported their first net loss in almost 60 years

Continued to buy additional brands False hope (1) Structure issues

(2) Benefits for retired employees

(3) Competition from foreign markets Problems United Auto Workers health-care trust fund
Closed efficiency gap with Toyota
Success outside US Misleading Times Final Efforts June 1, 2009 US economy
European economy
Employees
Suppliers Why did the government get involved with the bailout? Revamping cars
Rearranging upper management
Paying back the debt
Trying to back the government's shares How is GM getting out of bankruptcy? Alfred P. Sloan Established GM's strategy of appealing to all consumers
Expanded overseas with the acquisitions of Vauxhill and Opel Achieved 54% of the American car market

Offered health care coverage to their employees for life 1980s Reverted back to producing SUVs

Recovered from 30 billion dollars of losses Bankruptcy Factors Housing Market
Petroleum Prices
35.5% Decrease in Sales
82.2 Billion in Assets
172 Billion in Liabilities Invested $50 Billion
Received 60.8%
No management involvement Government Involvement
Full transcript