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Business Model Canvas in Context

Lean Startup, Customer development , #Innovation_day_4.0 , #Cloud_School
by

Shoaib Muhammad

on 13 April 2015

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Transcript of Business Model Canvas in Context

Business Model in context
idea
Business plan
build the product
launch company
growth
Business plan
launch a company
growth
It's the greatest cause of failure in startups:
Technology Risk
Market Risk
Customer Development
Agile Development
Waterfall product development
build the product
idea
Product focus
Not Customer!
Problem known
Solution known
Agile product development
Problem: known
Solution: unknown
product owner
fast, iterative and incremental development
Agile product development
Problem: unknown
Solution: unknown
In Startups:
hypotheses, experiments , insights
data, feedback , insights
What we think about building a startup?
What the problem with that?

Business Model vs. Business plan

Value Proposition
Key
Resources
Customers
Key
activities
Key
Partners
Product
Market
Resources
Finance:
How to make profit?
How to make the product?
Relations
channels
how to reach customers?
ٌٌRevenue streams
Costs structure
Capture Your Vision on a Single Page


A Document that describes how to make growth of existing product not for building new product.
- production plan
- Market research
- marketing plan
- financial plan
- etc..
Easy to change
let's focus in the most important things.
About generating new ideas, not fulfilling the canvas only!
customer discovery
customer validation
customer creation
company building
pivot
Search for validated B.M
Execute
Customer Development Process
customer discovery
Business Model Canvas: hypotheses
Test the problem
Get out of the building
Insights/
verify or pivot
Product Market Fit
Test the solution
low fidelity MVP
Tuning the product
Scaling
- Search for validated B.M

- Tuning the product
Scaling
customer validation
Get ready to sell
Test Sell:
repeatable
scalable
Get out of the building
Insights/
verify or pivot
Develop positioning
High fidelity MVP
High fidelity MVP
Customer engagement
Customer behavior
Billionaire? Impact?

total market size
served MS
Target MS
`
How to build a startup? the lean launchpad,
Silicon Valley “Godfather”
Thank you
/cloudcowrking
Shoaib El-Qady
#cloud_School
Customer Discovery example
Full transcript